It's All in the Title

I receive over 40 articles per day from individuals who would like me to republish their article. When I was in law school, I was told that when sending in a resume, the average time spent reading the resume is 7 seconds, due to the volume of resumes received. I have found that to be true with articles as well.
Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business.

Problem: most, if not all, publishers of articles don't have the time to read the whole article unless they are "captured" within 7 seconds. So that tells us that, when submitting your articles to newsfeed services, publishers, bloggers, and the like, you have about 7 seconds to capture their attention (and I personally believe that is a liberal amount of time - my experience tells me more like two seconds).

Example: An excellent article was written just today, if you read the content of it. But the title almost instantly created a "deletion response" from me.

Titles must be captivating, yet relevant as well to the content of the article. Major mistake would be to post an article with a title that has nothing to do with the content - but that is a completely different discussion.

In summation, please spend time on an effective title - and that will get your article read and spread across the Internet.

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