SMX Advanced Session Synopsis: Social Media and Search Marketing - Not the Same Old Stuff

Synopsis of the Social Media and Search Marketing session at SMX Advanced. Written in real time format. SMX Advanced Social Media Session - Full Post

Google is looking for fresh content and "relevancy feedback", especially when tracking real time and social media results. Relevancy feedback indicators include social bookmarking, but not only social bookmarking in and of itself, but ways in which social bookmarking is used. Factors include upstream/downstream data (visitor paths) and user reviews.

Twitter can be an amazing source of traffic for quick bursts of traffic. It's a great way to get fresh content quickly indexed and trafficked. How? Tweet new contact, utilize well crafted DM's to influential individuals, add a retweet button to the content page.

Control bookmarking of your site. Add a del.icio.us or other widget to your site, in which you suggest or provide the tags, which influences relevancy of your content to desired queries.

Increase the use of your site. Use Javascript suggestion tools, etcetera. Add engagement points, such as video, voting, quizzes, or widgets. Widgetbox is a great way to build a widget without having to get a developer involved.

Utilize the HReview tag.

Why Use StumbleUpon?

--StumbleUpon=Links? Good content can get lots of links and traffic from StumbleUpon.

Use your profile on StumbleUpon to sell yourself. Do you want your profile to be a Persona or a Person? On StumbleUpon, it is better to be a Persona - as users of the site can be political and prejudicial if you are your own person and they disagreed with something that you have done in the past.

Don't just "review" your own site or the same site - or you will likely be perceived as spam.

Be smart about putting your content in the correct categories. This is not to say that only one tag may apply - many may - just make sure they are relevant. Look at what other people are tagging your Stumbles as - then you can edit your tags to include those.

StumbleUpon Tips:
--Avoid patterns - voting, discoveries, shares. Use multiple features of StumbleUpon, don't only submit content from the same few sites.
--Add and make friends - subscribers, testimonials, votes
--Post to Your Blog feature - posts things to your StumbleUpon user blog
--Vote on videos and photos
--Tag and review - don't just stumble. Add tags and reviews.
--Choose a niche - don't be the "all encompassing" profile
--Make your profile "rock" - choose and use right tags, mix it up and look natural.