SEO Antics: Rickroll'd On Twitter
Yesterday @Burnsie_SEO posted a tweet linking to images of spiders devouring various animals. I posted a reply tweet in which I said "Spider vs. Human - REAL", with a link in it. Burnsie bit. And got Rickroll'd. Little did I know how conniving Burnsie is. She got me back, and got me back good. Full post.
If you don't know what Rickroll means, it is a bait and switch game that happens when someone posts a hyperlink which leads to something other than what the hyperlink is claimed to be.
Burnsie's first attempt to Rickroll me back was a failure. It was an obvious attempt and I did not fall for it. I gloated on Twitter that I was too smart for ole Burnsie. @EcomBuffet joined in taunting me and a "twalliance" was made with Burnsie and Ecomm ganging up on me and vowing to get me good. I laughed it off, too smart for such banal things.
Later in the day, and in a presumably unrelated development, I received an email which was the result of someone filling out the contact form on my website. When the email came through, my jaw dropped. It was from the White House. Yes, THE White House. Here is what came through:
Here is the information submitted at ArteWorks
Your E-Mail Address: email@example.com
Your Name: Adam Zapel
Your Phone Number: 202-456-1414
Where Did You Find Us: Google
Your Website: www.whitehouse.gov
Age of Website:
Type of Services: Search Engine Consulting
Search engine optimization
Search engine friendly ecommerce
Search engine friendly web design
Natural link building
Search engine copywriting
Other services (graphic design, hosting, etcetera)
Type of Site: Political
Target Audience: The World
Example Keyword Phrases:
Business Goals: Provide current information Provide information to the public Improve image
Okay. So, had I examined this closely, I might have noticed some questionable things. Like the generic email address given, not the address of an actual individual at the White House. Or the target audience: "The World". Or the fact that a government contract would be awarded through a contact form on a website.
But no. I was focused instead on a potential $38,000.00 per month contract with the White House.
I immediately picked up the phone and called the number. An operator answered "The White House, may I help you?" Yes, it was the real White House phone number. I said, "Yes, hello, my name is Matt Foster in Austin, Texas, may I please speak with Adam Zapel?"
"Is that Zapel with a Z as in zebra?"
"Yes, ma'am, Adam Zapel with a Z as in zebra."
"One moment please sir." I hear typing. "I'm sorry sir, I don't have a listing for anyone named Adam Zapel."
"Yes ma'am, well, I'm with a search engine optimization firm, and we just received a request for information from someone over there named Adam Zapel. Could I speak with someone in whatever department handles the White House website?"
"Um...sir..." And then it dawned on me. I had been Rickroll'd. And good.
"Ma'am, I'm very sorry to have bothered you. I think someone has played a joke on me. Thank you so much for your time."
"You're welcome, sir. Have a good day."
I then Googled "Adam Zapel" - and realized, to my dismay, it is a joke name which sounds like "Adam's Apple". Yes, I called the friggin' White House and asked for Adam's Apple.
So Burnsie, you got me. I'm sitting here in my living room, with the door bolted, ready to make my last stand against the Secret Service, whom I expect shall be stopping by for a little visit any time now.
Moral of the story: Never Rickroll @Burnsie_SEO. You will be sorry.
Speaking of joke names, this is one of my favorites:
About the Author:
Matt Foster is the CEO of ArteWorks SEO, a full service search engine optimization company. For more information on Mr. Foster, including his personal social security number, please visit his personal profile page.