Google recently released an updated version of their Search Engine Optimization Starter Guide. Part 1 of this 2 part series discussed important on page elements such as title tags, meta descriptions, and url structure. Below you will find more important information from Google’s SEO starter guide.
Quality content and services
While keyphrase density is a myth, there should be rich, unique text content present on the home page, and the text should be relevant to and contain at least one of your desired keyphrases. It tells the search engines what your site is about. People will be more likely to link to you if you provide interesting or informative content. As Google puts it, “organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.”
The trusted “alt” attribute
Do not miss out on opportunities to optimize images. Search engines do not read images so it is your job to tell them what they are looking at when your site is being crawled. The “alt” attribute is also useful if an image doesn’t appear on a user’s browser because the user can read what the missing image is supposed to be. The Google Search Engine Optimization Starter Guide shares a helpful tip: store images in a single directory and use the most common supported filetypes. This becomes especially important if you use images as links. Image “alt” attributes help you get found in blended search results and should relate to the theme of your page. They are also a good way of helping the search engines ascertain the content of your site, and relevancy to particular keyphrase searches.
Heading tags, or
The importance of a nofollow
Using a rel=nofollow will not bleed any of your site’s page rank. This is very useful for sites or blogs that allow user comments. Linking to bad neighborhoods or having them link to you will hurt your ranking (another reason not to be involved with link exchanges).
Keep in mind that having a fully optimized site is not enough to get you ranked on the first page of Google or other search engines. There is more to it than that. Off page work and leveraging social media is just as important for your SEO strategy. I like how Google puts it, “While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you’d like to let other know about the hard work you’ve put into your content.”
About the Author: Krystle Green is the Vice President of ArteWorks SEO, a full service search engine optimization firm located in Austin, TX. For more information about SEO, SEM, or social media please visit http://www.arteworks.biz.