Rome Was Not Built In a Day

search engine optimization snake oil

beware of snake oil in seo

Search engine optimization would seem simple to anyone who reads the simpleton items on the Internet. Just follow Google’s rules, read a few things, and then you are now an expert.


Actually, you are all idiots if you believe everything you read on the Internet. And then you call us, and act as if you know?

Do you really believe that you can build Rome in a day? Do you really believe that you can take over Walmart, Target, Ebay, Amazon, Apple, Microsoft, and others for the rate of a mere $1000.00 per month? Are you really that stupid?

Start Small

If you have an idea, and wish to get it promoted, think local. Start with your local area. If you have a “brick and mortar” store, have your SEO firm promote that. Get involved in your local community, via social media. By that I mean blogging, social bookmarking, Twitter, and other social media such as Facebook and others, depending upon your specific audience.

Start small, and grow big. Very big.

You Can Do It

Your business can grow, quite easily, if you listen to your SEO advisors. They know more than you about online marketing, and if it is a reputable firm, it will be transparent regarding how it spends your money. So listen with your ears, and hush with your mouth. You would not have called an SEO firm if you knew what you were doing.

Here’s One Way

Don’t call up and say that your brother, or cousin, or ex-wife’s-dead-grandmother’s-buried-husband’s-mistress-child’s-friend-from seventh grade science class who drives a dump trunk and is taking classes online knows shit about SEO. That person does not.

Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at

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