How Does Social Media Help Build Brands?

Social Media is without a doubt, one of the easiest and most effective ways to reach your target audience and communicate with thousands of potential customers. One of the greatest features of social media is that your message can easily turn “viral,” when others share with their own personal networks. In this day and age, it’s almost imperative that your company take advantage of the social media market if you want the competitive advantage.

Not only does Social Media help your company maintain brand awareness, but it’s one of the most cost effective ways to advertise. Traditional advertising campaigns can cost thousands of dollars—imagine the costs of a commercial, magazine ad, or multiple billboard placements. Smaller businesses just can’t compete with traditional advertising and are realizing the true power of Social Media.

Social Media allows you to create a brand for your company, since you are no longer just talking at your customers, you are talking to them. Your company may like to offer weekly specials and discounts, or you can become the company that runs an annual sweepstakes. Another great way to boost report with your customers is to become the expert in your industry. Let your customers ask you questions and leave comments. When your company is willing to share its knowledge, it can show how helpful and informed its employees are.

Social Media offers your company the opportunity to build brand awareness and loyalty. For small businesses, customer loyalty is extremely important, which places emphasis on customer satisfaction. Allowing your customers to “Opt-in” to your Social Media pages helps you keep track of their satisfaction, feedback and suggestions. You can offer prizes for customers who respond the most, or those that offer their feedback. Social Media has become a truly interactive form of marketing, so the sky is really the limit with how you’d like to interact with your customers.

Beyond just creating and promoting your brand, you are helping to drive more traffic to your website and blog. Writing a relevant and exciting blog is one great way to drive your customers from your Social Media site to your blog and home page. Social Media can also help improve your search engine rankings, and help you to generate sales. Many Social Media sites will allow you to search out words or phrases, so if you offer tutoring services, you can search phrases like “need help with school” or “I need a tutor” then you can easily connect with potential customers.

It seems pretty obvious that Social Media isn’t going anywhere, and the sky really is the limit with this amazing advertising medium. It’s not too late to get started, and choosing a great Austin SEO company can be a huge help, since they understand just the way to give your company to boost it visibility.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit

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