Google didn’t become the number one search engine in the world by staying in one place. It is one of the most innovative and forward-thinking companies on the planet and in true ‘Google fashion’, they’ve introduced the newest online marketing concept this week; AdWords for Video. Google has teamed up with YouTube, who they purchased in 2006 for a cool $1.65 billion, to create yet another great opportunity for online advertisers.
The concept is simple; AdWords for Video is available to online advertisers who are looking to purchase keywords to promote their videos. The keywords will allow videos to be found during relevant video searches and the companies will pay only for the targeted video ads that people actually view. Not only can they promote their company through AdWords for Video, but they can also gain access to detailed information about how, when and where their ads were viewed, which can give them valuable insight as to where their marketing dollars are being best spent.
The concept was created over two years ago, as the rise of SmartPhones has encouraged a frenzy of advertisers running towards mobile apps and internet videos. YouTube’s Group Product Manager was talking with some of his business-owner friends and recommended that they advertise on YouTube. The thought had never crossed their minds, and they were curious to learn more. Singh headed up the project for the past two years and has found that, on average, “YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business.”
AdWords for Video had a soft launch in September, when the program was first announced to the public and has been in beta testing with a select few advertisers. Now AdWords for Video is having its official launch and Google has even appointed nine business ambassadors to go public with their success stories. The program integrates your company’s video campaign into the AdWords dashboard, which makes AdWords for Video fairly intuitive for regular AdWords users. Google is even giving away $50 million in free Google AdWords advertising to encourage businesses to give it a try. While Google AdWords can be set up and managed by your own company, hiring an experienced SEO company can help maximize your online advertising dollars. A good Austin SEO company will optimize your keywords through a fully integrated campaign, saving your company its valuable time to focus on what it does best.
ArteWorks SEO is a full service Austin SEO company who has been active in the search engine optimization business since 1995. For more information or to contact us regarding our services, please visit www.arteworks.biz.