Google has become synonymous with innovation. They have been estimated to run over a million servers and process over a billion search requests daily. Anyone who knows technology knows that Google is no longer simply the leading search engine. The company offers email service, document trading, a social networking service and even its own web browser. Google took the lead in the development of the Android mobile operating system, one of the only phones that competes with Apple’s constantly upgrading iPhone.
In true Google form, they’re now paving the way on an entirely new project—Google has taken lead on a new digital entertainment destination where you can keep and share your favorite music, movies, books and apps all in one place. Google Play uses cloud computing to store all your entertainment, so you can access it from anywhere at any time. Cloud computing is also a great way of storing your information because you never have to worry about moving your files or losing them, if anything should happen to your computer.
While developers are thrilled to release Google Play, some wanted to go with the name “Google Market” to stay with the Android Market theme and to more accurately describe some of the features it offers. Their position is that “Play” doesn’t convey the fact that Android has created some very innovative enterprise communication tools, which can all be used in a work setting. Google wanted no confusion between their newest offering and Windows Phone Marketplace, which is why they went with “Play” instead.
Google Play will be featured in Google’s black bar, which will attract many more potential customers than Android could alone. In fact, according to StatCounter’s February data, 27.24 of the Web’s pageviews are viewed in Chrome, compared to the 1.93 percent in Android.
So what exactly can you do with Google Play? You can buy close to any kind of music you’d like, with millions of options, as well as store up to 20,000 songs for free. You’re free to browse one of the world’s largest selections of eBooks, download over 450,000 Android apps and games like mobile phone bingo, and even rent some of your favorite movies, all in one place. Google has shown an interest in offering movies for sale, but that portion is still in the works.
For those with Android Market, Google eBookstore or Google Music, these will all become Google Play, and the Android Market app will be upgraded on your phones or tablets in the upcoming weeks. Will this have any affect on page rankings and SEO? As a search engine optimization company, we believe every Google creation will have some kind of affect on our business. While the jury is still out on Google Play, we’ll keep you updated as we learn more.
Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.