Google’s Driverless Car

We’ve all seen the futuristic movies with flying cars that can pilot themselves. Now, Google, one of the largest technology companies in the world, is helping us get one step closer to making this car a reality. That’s right; Google’s self-driving car got its license in late April, making the state of Nevada the first in the nation to license the vehicles.

The self-driving cars use sensors to watch traffic from vehicles, pedestrians and even unexpected obstacles. These cars combine GPS tracking, radar and wheel motion sensors, and while most of these features can be found on a regular, newer vehicle, Google has added special technology and software which allows the car to read street signals and actually drive itself without assistance. Google has chosen to modify the already environmentally-conscious Toyota Prius, but is still in the testing stages. While the technology will surely advance in the next few years, the “self-driving” car isn’t quite 100% automatic quite yet. The responsibility of driving safely will still fall on the human operator, meaning you can’t sit back and nap or catch up on work. Human drivers will still be required to be the eyes of the vehicle, to guarantee their safety.

Google has been showing off its testing with an engineer in the driver’s seat, since he can take over control of the car at any time just by grabbing the steering wheel. The car does show that it can sense disorderly and even dangerous movements of both cars and pedestrians and can adapt fairly easily. Once perfected, however, the Google Car will offer some solutions to our current distracted and dangerous driving problems. This is great news for traffic enforcement, because over 30,000 people are killed each year in crashes, the majority of which are due to human-driver error. While self-driven vehicles may sound like a godsend to those of us with long commutes and late-night drives, Google still has all of Capitol Hill to convince, and that’s exactly what they plan on doing.

Google has been taking its message to regulators, industry groups and tech enthusiasts to find support for their newest creation. They’ve been targeting groups like the AARP and the American Council of the Blind, whose members would greatly benefit from the driver assistance. Google even released a video featuring a blind traveler being escorted through a fast food drive-thru. While many people agree that the technology is still in its earlier years, Google seems to have every intention of seeing it through to completion. As one of the top austin search engine optimization companies, ArteWorks follows Google’s newest products and services. For more up to date information on Google and search engine optimization, visit us at ArteWorks.biz.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

How to Generate Blog Topics

Blogging is an absolute must; not only does it create an online presence for your company, but it is an integral component of any effective SEO campaign. One of the most difficult parts of blogging is finding relevant, timely and information-rich topics to write about. The first couple articles will usually come easily to you, but after a couple months of writing, you may feel like you’ve hit a blogging wall. Luckily there are hundreds of interesting topics to write about, you may just need to think outside of the box to find them. Here are some great ways to generate interesting blog articles:

Google Alerts – We cannot stress this enough; Google is the most complex search engine in the world. Google articles don’t just appear on top for no reason. There is plenty of thought, research and planning that goes into each search, which means that “trending” articles on Google have already caught the search engine’s attention and must be either news-worthy or filled with relevant and informative material. Setting up alerts to arrive to your Google Reader is very easy and Google does the work for you! You could easily walk into your office with five new topics waiting for you.

Find Inspiration – You may not realize how interesting your company is, since you experience it on a daily basis. Do you work for a publishing company? Maybe you work with software and computers? Whatever your company does, there are people interested; interested in breaking into the field, learning the ins and outs, reading about industry trends, or even knowing what your customers and clients think of your products and services. You can write inside pieces, re-post or respond to customer reviews or even interview colleagues for your blog articles.

Think Offline – Bloggers tend to check the internet first for interesting and timely topics. While the World Wide Web may have thousands of ideas at your fingertips, it’s important to keep your ears and eyes open to the outside world. Browse national newspapers and magazine articles to find topics. If your company is smaller, read small publications, like local papers and community boards. Trade publications are a great source of industry news and trends. These publications may even offer insight on new products and services in your industry. Lastly, keep your ears open to those around you. Have you heard any customer complaints? Or do your clients or customers seem to run into a common problem working in this industry? Becoming a problem solver or even a problem soother can help catapult your blog into the limelight.

Keeping up with blogging is extremely important for your SEO efforts, according to Austin SEO Company, ArteWorks. Blogging is a great way to connect with clients and customers on a weekly basis and to quickly become the expert in your industry.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Reputation Management and Search Engine Optimization

Every successful company understands the importance of reputation. People buy based on an expectation of quality and service. If your reputation takes a hit, you can bet that your sales will feel the pain. Unfortunately, for some companies, their reputation can be damaged through slanderous or untrue statements, and rebuilding their image can take months or even years.

While reputation management is not a new concept for companies, many companies are realizing that the internet has made their clean-up efforts more difficult. One negative incident among years of dedicated service can nearly take a company down, especially in a rough economy, where competitors are watching your every move. For this reason, many SEO companies can help you clean up your online reputation, by highlighting your years of quality service and reviews.

Strike While you’re Hot – It’s important to get started as soon as your online reputation has taken a hit, because you will undoubtedly be releasing your own press releases regarding the negative accusations. Embedding links in these press releases will help highlight your response to the negative incident, and how your company plans on handling it. Most consumers are forgiving with a company’s mistake, as long as they take responsibility for the damage and move forward to correct it.

Keyword selection is key – Selecting the right keywords is the most important factor in repairing an online reputation. Even if your company is using a reputable search engine optimization company and highlighting select keywords, you will need to readjust your strategy. Since the negative press is most likely popping up when consumers search your company or brand name, those are the keywords that you need to focus on. Your SEO Company’s goal will be to continue driving brand-friendly hits up, while pushing the negative press down.

Build Up and Push Down – Link building is extremely important to clear up your reputation, since your negative press has already pushed itself to the top of your company’s results. Your SEO Company should be continuing with the positive SEO, while minimizing the negative. It’s important that your website and blog are being constantly updated, especially if you are in the works of correcting any harm. Another great way your search engine optimization company can build links is to go to the source of the negative press and ask them to include updates of your press release and the steps your company will be taking to remedy the situation.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

What is Negative SEO?

Search Engine Optimization has quickly become of the best ways for a company to advertise online. Any good SEO company will tell you that an effective campaign will take a few months to get going, since long-term results comes only from organic methods. While it takes a good amount of work to climb the Google rankings, your competitors may be sabotaging you with their “negative SEO” techniques. While spiteful companies have taken it upon themselves to attempt to destroy your rankings, Google is learning how to combat this kind of sabotage.

So how, exactly, can other companies impact your company’s rankings? Since Google rolled out their newest “Penguin” algorithm in April, they have been focusing heavily on websites that use spammy sources of links. Many SEO companies have agreed that this algorithm will make it easier for companies to sabotage your rankings, since they can easily engage in these “spammy” activities masked as your company. Here are a few other tactics that may be used as negative SEO:

  • Duplicate website or blog content and distribution. Any good SEO company will provide you with fresh, original content, so any stolen content can harm your standing.
  • Optimizing negative words. Most companies want to optimize key phrases like “best Austin TX plastic surgeon,” so one way to negatively impact your SEO efforts is for a competitor to optimize phrases like “worst Austin TX plastic surgeon”
  • Falsifying business reviews Much like a spiteful competitor posting negative business reviews about your company, they can also hurt your ranking by spamming unnatural reviews, such as perfect scores. This makes your company look guilty of illegal self-promotion on consumer review websites.

So how do you know if this is happening to you? The problem right now is that Google cannot determine whether your company has paid for the fault SEO techniques or if you are being actively sabotaged by a competitor. Luckily if you’ve hired an SEO company to perform positive SEO tactics for you, they will already be closely monitoring your rankings and can see the trends starting to emerge. Your SEO company will also notice if you have a spike of negative comments coming in or backlinks coming in from strange places. A good SEO company will help you clean up the negative SEO and get your ranking back on track. They can contact Google and request reconsiderations if the negative SEO has done any damage to your rankings.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Google Drive

Google has been busy this year churning out products, applications and now even cloud computing. Google has long had their Docs application, which allowed users to edit, update and share documents to help with group projects and collaborations. Google Drive takes this cloud concept one step further. So what exactly can Google Drive do for you?

First of all, Google Drive has been created to work alongside Google’s host of other applications, to enhance your overall Google experience. You can quickly save photos from Google+ and soon you can even access Drive through Gmail, making your library available to your entire contact list, if you so choose. While Drive is still adding functionality daily, the goal is to be able to send faxes, edit videos and even create website mockups.

Drive is essentially “Cloud Computing,” which allows you to store all of your information securely and access it from anywhere. Cloud computing helps keep your information safe in the event of a computer meltdown or a stolen laptop, which means all of your pictures, documents and memories can still be accessed, through another computer.

Google Drive is basically creating a file system for your life, you can search by keyword and filter by file type, allowing you to quickly find documents, collaborate with friends and co-workers and completely organize and alphabetize your documents.

Not everyone is excited about Google Drive, however, and many companies worry about competing with one of the fastest-growing companies in the world. Not only are other Cloud Computing companies like Dropbox and iCloud feeling the competition, but even Microsoft Suite may lose some valued customers to Google’s constantly evolving applications. While Microsoft creates software, not applications, Google is close to creating a fully integrated work station that allows its users to be completely tapped into work, organization and entertainment all at once.

So what is Google achieving by offering Cloud Computing to its users? The once-modest search engine may offer a host of applications and add-ons for its users, but many people forget that Google’s main source of revenue comes from its advertisers. As an Austin SEO Company, we definitely understand online advertising is one of the most effective ways to get your company, products and services in the spotlight, and Google is paving the way on targeting potential customers to a tee.

The more applications that Google offers to its users, the more specifically it can categorize them into specific consumer pools, allowing advertisers to spend the least amount of marketing dollars to capture the exact audience of their choosing.

While some internet users may not appreciate the customized advertising, others understand that the internet thrives on marketing opportunities, and they figure if they’re going to be sold to, it might as well be something they’re interested in.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.