It seems that Google is at it again; the leading search engine knows exactly how to stay ahead of the competition; to be constantly improving. Google is constantly renovating and face-lifting each division before the competition has even caught up.
Google’s newest improvement is in their Google Shopping section, where they will be selling Product Listing Ads to merchants looking to promote their products in a more detailed and favorable light. Not only will this change provide an additional income stream for Google, but merchants will be motivated to keep their ads more up to date; with accurate purchasing information, any recent offers and product availability, since they will be paying for the spot. The program has been in the testing stage since last fall, already racking up about 50 online merchants and more than 10 million orders, but the full transition won’t be complete until fall 2012.
One of the features that is available immediately, however, is Google’s Trusted Store badge, which assigns report card style grades on each merchant’s shipping and service. This new section of Google Shopping can help customers feel confident in their online shopping experience. The “badge,” as Google calls it, is only awarded to the exceptional online stores that deliver a great overall experience to their customers. These merchants typically ship quickly and reliably, offer exceptional customer service and are trustworthy and reputable to work with. Another great feature is that you can also opt in to get up to $1,000 lifetime purchase protection per shopper, giving you access to Google’s diligent customer service team to help resolve any product issues you may run into.
One of the biggest questions companies have for Google is, “how will organic web results be affected by this transition?” Google assures its clients and customers that Google Shopping will not constitute a reversal on its paid inclusion policy. Google said in a statement that, “paid inclusion has historically been used to describe results that the website owner paid to place, but which were not labeled differently from organic search results.” Google guarantees that there is a difference between Google Shopping results—which must be paid for by merchants—and their organic search results, which companies have worked hard at achieving.
While this is great news for companies that have hired austin search engine optimization companies, who have implemented a successful SEO campaign, Google is showing a reversal in their views on how Google Shopping should operate. Just eight short years ago when the product categories were first introduced, Google stated that their free listing of results would provide users with relevant and unbiased search results. Allowing merchants to buy placement goes against their original concept and objectives for Google Shopping.
About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.