Why Does SEO Take Time?

Now that companies realize how effective and important search engine optimization is to their online marketing efforts, they want to optimize; NOW. Unfortunately, the search engine optimization world doesn’t work that way, and if you do find a company that guarantees you overnight results, you could actually be harming your efforts and setting your website back in the rankings.

There are quite a few reasons why SEO takes much longer than a pay-per-click or even social media campaign. These are actually two of the biggest reasons why companies have given up on an effective SEO campaign; because they’ve either been scammed or swindled by a company that promises quick results for a low cost, or they have worked with a legitimate SEO company that didn’t produce immediate results.

Implementation – Your company can research hundreds of SEO companies, talk strategies and compare prices for months before even beginning your search engine optimization efforts. While we do recommend finding a quality SEO company, all the analysis and preparing won’t get you the results that an implemented campaign will, so it’s important to know what you want and to get going as soon as possible. The best part about hiring an SEO Austin Company is that they can help you analyze your website’s efforts as you go, and can make recommendations and adjustments along the way.

Competition – Search Engine Optimization has become a very competitive field, since a top ranking page can increase a company’s traffic and visibility. A site in the top ranking position usually receives 40% or more for a keyword’s given traffic volume! Even brick and mortar businesses. Understand that getting traffic in the door is the first step to making sales, and this is no different in the online world. Since the majority of your efforts will go towards optimization specific keywords and key phrases, you’re bound to have some competition. Sometimes your competition is years ahead of you in their SEO efforts, but that shouldn’t discourage you. An aggressive SEO campaign can start to see page movement in the first three to six months, and if your competitors have decided to slow down on their campaigns, you can easily catch up in as little as a year.

Steady Progression – Any effective strategy will take time and results will not happen overnight. They shouldn’t happen overnight either. Link building, increasing traffic, and building the reputation of the domain takes time. Google and other major search engines do not want to see that your site has gone from 10 to 1,000 links in one day. This isn’t natural and it is a clear sign that links have been bought, and we all know what happens when you pay for links. It can also take a few months to bounce back from a penalization by Google if a previous strategy wasn’t implemented correctly or if you suffered from one of the many algorithm updates. While some keywords can rank fairly quickly (30 days or less), others are highly competitive and given your current position, budget, and other factors it can take a month or longer to be ranking in the #1 position.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Why is Google Shutting Down Products?

Google has become one of the most cutting-edge companies in the entire world and they got that way through taking a lot of risks with their products. Some of these risky programs and applications have been profitable, and others not as much. Luckily, Google’s leaders know when to pull the plug on these products, and have a “spring cleaning” of sorts. Their latest round included The Google Mini, Google Talk Chatback, Google Video, iGoogle and Google Symbian Search App. While some of these products may be unfamiliar to you, there are almost always devout users that don’t take the news very well. iGoogle shutting down, for instance, has left quite a few loyal “Googlers” pretty upset, and they’re letting Google know just how they feel.

Google recently released this statement: “On November 1, 2013, iGoogle will be retired. We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today’s web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down. Users will have 16 months to adjust or export their data.”

While it may be an inconvenience, Google is giving users a significant amount of time to find a replacement product, since they feel iGoogle is becoming antiquated anyways. While this may be true, and other apps may be more effective, Google could be potentially harming their brand by introducing and eliminating products too quickly. First of all, apps like iGoogle integrate with Chrome, which helps Google stay in front of users every time they open their browser. More importantly, Google may be discouraging users from trying their newest products, since users may be more reluctant to get attached to their products.

One the other hand, Austin SEO companies understand Google takes pride in introducing new and ever-changing products, and has built an empire with this technique. While a small amount of users will inevitably be affected in any cutback, Google is freeing up the space and capacity for the newest and most effective products, which may capture millions of users. So how many products and services has Google burned through in the past few years? Here is a list of just some of the most recent cuts:

  • Google Buzz
  • Google Wave
  • Code Search
  • Jaiku
  • Google Labs
  • Google Bookmarks Lists
  • Google Friend Connect
  • Google Gears
  • Google Search Timeline
  • Knol
  • Google Health
  • PowerMeter
  • Slide (and Super Poke Pets)
  • Aardvark
  • Google Desktop
  • Fast Flip
  • Google Notebook
  • Sidewiki

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Promoting your Small Business with Google

Search Engine Optimization has become one of the best ways to get your website the kind of visibility and traffic necessary to keep your business thriving. Many smaller companies, however, may have never considered an SEO campaign, mostly because they feel that local and specialized businesses work different in search engine rankings than the larger, more competitive businesses do.

While Google admits that small businesses need to take a different approach to SEO than larger businesses would, it’s beginning to focus more on how small businesses can optimize their sites. Google has never intentionally overlooked small businesses; however they are definitely trying to focus on these businesses more and tap into the billions of dollars of revenue they’ve been missing out on. “Small businesses” are those with 99 or less employees, which make up more than 95% of U.S. businesses.

A recent Wall Street Journal article helped outline how Google plans to change its interactions with these small businesses. Google has been trying to push Google+ and may be able to push small businesses towards experimenting with this social media tool, as a way to not only promote Google+, but to find almost a niche market to advertise in for these smaller businesses.

Another way Google is trying to attract small businesses is with a more unified dashboard that makes interacting with all Google products easier and more user friendly. Since the majority of small businesses are actually sized more in the one to ten employee category, it’s very realistic to assume that some business are not advertising online because they have no one skilled enough to handle the undertaking.

Here are a couple more suggestions from Google for small businesses looking to work on their search engine position:

  • Keyword Research
  • Competitive Analysis
  • Google+ Local Page Optimization
  • Google Analytics tracking and reporting
  • Fresh, Relevant Content
  • Link Building

Luckily for many smaller businesses, if any of that looks like jibberish to you, you can always hire an experienced SEO company to create an integrated campaign for you. A company experienced in SEO in Austin will be able to evaluate your current standing, how to surpass your competition and how to keep you organically ranked. Even if you don’t have a huge budget for advertising, many SEO companies are willing to work with you on creating a smaller, and more focused campaign. The reality is that your competitors will probably be in the same position (budget-wise), so even a small budget can make a big difference, especially if your competition isn’t doing any optimizing themselves.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

How Social Media Has Forever Changed the Way We Do Business

Social Media has only been around for a short 10 years, but has already drastically changed the way we advertise and operate online. Facebook became one of the first social media vehicles to give companies, big and small, a chance to connect and interact with their target market. Social media has helped turn advertising from a one-way marketing vehicle to an actual dialogue between customer and corporation.

Now that the consumers have a voice in the media, companies are learning quickly that one wrong step can lead to a less than savory public outcry. While consumers have historically learned to stand up to corporations when they feel there is a perceived injustice, it’s becoming easier with the help of social media. Both Bank of America and Verizon learned that lesson when they made extreme changes to their policies that negatively affected their customers.

That’s when one 23-year old tweeter became a hero of the people, when she refused to accept Bank of America’s proposed $5 monthly fee on its debit-card accounts and she wasn’t alone in her distaste for the idea. She drew in over 300,000 signatures last October opposing the change after blogging about changes.

While some may think deeming these small victories as successful “twitter uprisings,” they’re missing the point of how social media is playing into our day-to-day lives and our ability to communicate our concerns with large corporations with a simple 140-character tweet. Could you imagine if those 300,000 petitioners had instead switched banks after the $5 monthly fee was imposed? Bank of America would have to devote tens of thousands of marketing dollars just to reacquire their lost and dissatisfied customers. What’s more important is to note the number of customers that would have been permanently turned off by the company, those that couldn’t be bought back with even the most desirable introduction rates and marketing tactics.

While some companies may fear the shift of power from corporation to consumer, the smart businesses are learning to take advantage of these social media vehicles to connect with their consumers. “Friending” and following your consumers is a great way to get to know their thoughts and feelings, not only on a demographic base, but for their qualitative feedback that they so readily provide. These are the kinds of comments and reviews that companies pay to gather in focus groups and consumer interviews. The companies on the forefront of social media are learning to appreciate their consumer feedback. They are utilizing social media to keep their customers happy and gage how they should be operating their business. Combining an active social media campaign with an already intensive search engine optimization austin campaign is one of the best ways to not only keep your business on the top of the search engines, but to keep your customers as satisfied as possible.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.