Why is Google Shutting Down Products?

Google has become one of the most cutting-edge companies in the entire world and they got that way through taking a lot of risks with their products. Some of these risky programs and applications have been profitable, and others not as much. Luckily, Google’s leaders know when to pull the plug on these products, and have a “spring cleaning” of sorts. Their latest round included The Google Mini, Google Talk Chatback, Google Video, iGoogle and Google Symbian Search App. While some of these products may be unfamiliar to you, there are almost always devout users that don’t take the news very well. iGoogle shutting down, for instance, has left quite a few loyal “Googlers” pretty upset, and they’re letting Google know just how they feel.

Google recently released this statement: “On November 1, 2013, iGoogle will be retired. We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today’s web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down. Users will have 16 months to adjust or export their data.”

While it may be an inconvenience, Google is giving users a significant amount of time to find a replacement product, since they feel iGoogle is becoming antiquated anyways. While this may be true, and other apps may be more effective, Google could be potentially harming their brand by introducing and eliminating products too quickly. First of all, apps like iGoogle integrate with Chrome, which helps Google stay in front of users every time they open their browser. More importantly, Google may be discouraging users from trying their newest products, since users may be more reluctant to get attached to their products.

One the other hand, Austin SEO companies understand Google takes pride in introducing new and ever-changing products, and has built an empire with this technique. While a small amount of users will inevitably be affected in any cutback, Google is freeing up the space and capacity for the newest and most effective products, which may capture millions of users. So how many products and services has Google burned through in the past few years? Here is a list of just some of the most recent cuts:

  • Google Buzz
  • Google Wave
  • Code Search
  • Jaiku
  • Google Labs
  • Google Bookmarks Lists
  • Google Friend Connect
  • Google Gears
  • Google Search Timeline
  • Knol
  • Google Health
  • PowerMeter
  • Slide (and Super Poke Pets)
  • Aardvark
  • Google Desktop
  • Fast Flip
  • Google Notebook
  • Sidewiki

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

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