Search Engine Optimization is still a very new form of online marketing; and Google has made a billion dollar industry out of focusing website traffic, increasing online exposure and implementing unique online advertising campaigns. Since Google is the leading search engine and one of the most successful tech companies in the world and offers websites the chance at gaining unprecedented online exposure through qualified SEO practices. Like most things of value, however, people will find a way to offer cheap imitations and knock-offs. In Google’s case, it was black-hat SEO companies promising to give companies top rankings for their sites, using spammy linking and deceitful, back-alley short cuts.
Luckily, Google got themselves to the top of their industry through innovative ideas and masterful troubleshooting, and have been able to weed out some of these unreliable SEO companies through the Google Updates. These updates are complex and highly guarded algorithms, which can detect when websites have engaged in unfair and deceitful SEO practices. Their most recent updates have been known as the Panda and Penguin updates, and have created quite a stir in the SEO industry. Fortunately, top SEO companies that have engaged in white hat tactics all along shouldn’t worry too much about the updates, since they’ve known these important SEO secrets all along:
Link Earning – There’s a difference between link buying and link building; link buying or sharing deals with trading or buying links from reputable sites with a high page rank. These sites are basically recommending your site and offer their current credibility and good standing to show that your site is also credible. Link building is free, but requires time and dedication from your SEO Company. Building links is a great way to keep your site optimized and to stay within Google’s strict guidelines for SEO. Link Earning goes one step further than link building and earns credibility and backlinks based on your website’s merit, your quality content and your informative blogs.
Quality Content – Earning and building quality links is key, but it’s virtually impossible to do so without quality content. Your site can offer informative product reviews, important industry insights, or simple “how to’s” on your company’s products or services. The internet has become a virtual library for millions of users, and when readers find your site to be informative and easily understood, they will want to share it with others. Another huge factor in SEO Austin is staying relevant and up-to-date, so blogging 3-4 times a week is imperative.
There are hundreds of other factors involved in achieving an optimized site, but as Google changes its standards, those may be slowly weeded out. Quality content and earning links is the key to keeping your site optimized.
About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.