Search Engine Optimization is not always as easy as it seems. In order to achieve a lasting result and to optimize your website ranking, you must devote hours of work each week over an extended period of time. Not only is the actual SEO process tedious and time-consuming, but you must conduct sufficient research in your current ranking, as well as your competitors’.
Many times, you may have the knowledge to do your own SEO, but you end up devoting much of your time to the process and slow your productivity on your own company’s work. If you’re considering undertaking the SEO responsibilities for your company yourself, you may want to consider these factors:
Time-Consuming – Like we said, SEO can take anywhere from 10 to 40 hours a week, and if your company is small, that basically boils down to one job devoted to SEO only. Hiring an SEO company requires little supervision, and many SEO companies have become fully-integrated and can offer you social media services, as well as website development and design. Hiring an SEO firm instead of paying someone in house to do a full time job, you have the luxury of an entire team of professionals working towards your rankings. Hiring a firm can be more cost effective than hiring a full time employee requiring a salary and benefits to work on your SEO campaign.
Scams – Unfortunately, like most things on the internet, if something seems too good to be true, it may just be. If you plan on teaching yourself or an assistant how to do your own SEO, you may find different sites that promise you certain results for one small payment. Always keep in mind that a real SEO company cannot guarantee rankings, as it’s a complex analytical system, and requires time to build. There are different sites with many approaches to SEO and you have to be sure not to engage in black hat activities that will leave you unranked and penalized by Google. You can not learn enough to be fully aware of the proper techniques in one day or from a day training seminar from an “SEO Guru.” You must understand the history of how to rank, what the search engines look at when ranking one’s sites, quality link building, how to write optimized content and the like.
Lack of Consistency – Optimizing your site takes consistent weekly, or even daily effort. What would happen if your office had a busy week? A busy month? It’s very easy to put SEO off when it’s not your source of income, and you can lose ranking quickly if you are in a competitive market. An SEO company can work daily; weekly or even monthly based on your budget, and can work much more efficiently. Let the firm you hire do what they do best, and you stick to being the best in your field as we help your business to grow and succeed.
Get a Boost – Even working with an Austin SEO Company for six months can help boost your rankings. SEO is a constantly changing business, so what worked for you a year ago may not work today. Try testing out an SEO company for four to six months, and allow them to help your website get a boost on the search engines. Being number one on a major search engine can certainly help boost your business as the number one position is likely to garner most search volume for a particular keyword.
About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.