What’s the Difference Between Link Building and Link Buying?

Search Engine Optimization is one of the best ways to market your company and website online. While companies are now realizing the importance of links in regards to SEO, they have no clue what the difference between link building and link buying is. Knowing the difference and making sure your SEO Company is doing everything ethically can mean the difference between a top ranked site and a site that’s banned from Google, or at least severely punished.

Buying links is a highly risky practice, since Google frowns upon buying and selling links, and won’t hesitate to penalize companies that do. So what is link buying? And how can you tell if your SEO Company is involved in this practice? Link buying is when websites will buy or rent links to another website. You pay a fee to be featured on a website, usually a spam-filled or irrelevant one, and the link will contain a keyword that increases your page rank. Link buying became popular as search engine optimization became more competitive in the early 2000’s, and buying links became a faster and cheaper alternative to link building.

Link building is the act of creating credible anchor text links with your company’s desired keywords. Common link building practices including blogging, creating links in niche directories, posting on forums, and social networking sites. With link building, you are creating valuable and relevant link bait such as blogs and posts for your followers that link back to your company’s website. Link building, unlike link buying, is a more tedious, manual process that takes much longer and requires much more consideration and expertise.

Then why go the hard way? Because it’s the right way. Google considers link buying to be against their terms of service, since it creates an unfair and unregulated search engine. Google is driven to produce the most relevant search results for its users, and buying links is a way to cheat your way to the top. Luckily, Google cracks down on link buying, and can and will penalize sites that are engaging in the illegal SEO tactic. They are even making examples out of some of the bigger companies that have allegedly been involved in link buying.

So how do you know that your SEO Company is doing everything by the books? Typically, link buying is a much cheaper practice, so if you’ve been approached by SEO Companies willing to get you ranked for a small fee, you should be extremely cautious. An honest SEO Austin Company will gladly show you how their time is being spent and can account for each service they are charging you for. Link building reports aren’t always included because let’s face it, some things need to be kept “trade secret.” The proof is in the pudding. If you are moving up on the search engines, you can bet that your SEO company is doing the work, including link building, ethically and within a major search engine’s terms of service.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.What’s the Difference Between Link Building and Link Buying?