Worried About the Latest Google Updates?

Search Engine Optimization is still a very new form of online marketing; and Google has made a billion dollar industry out of focusing website traffic, increasing online exposure and implementing unique online advertising campaigns. Since Google is the leading search engine and one of the most successful tech companies in the world and offers websites the chance at gaining unprecedented online exposure through qualified SEO practices. Like most things of value, however, people will find a way to offer cheap imitations and knock-offs. In Google’s case, it was black-hat SEO companies promising to give companies top rankings for their sites, using spammy linking and deceitful, back-alley short cuts.

Luckily, Google got themselves to the top of their industry through innovative ideas and masterful troubleshooting, and have been able to weed out some of these unreliable SEO companies through the Google Updates. These updates are complex and highly guarded algorithms, which can detect when websites have engaged in unfair and deceitful SEO practices. Their most recent updates have been known as the Panda and Penguin updates, and have created quite a stir in the SEO industry. Fortunately, top SEO companies that have engaged in white hat tactics all along shouldn’t worry too much about the updates, since they’ve known these important SEO secrets all along:

Link Earning – There’s a difference between link buying and link building; link buying or sharing deals with trading or buying links from reputable sites with a high page rank. These sites are basically recommending your site and offer their current credibility and good standing to show that your site is also credible. Link building is free, but requires time and dedication from your SEO Company. Building links is a great way to keep your site optimized and to stay within Google’s strict guidelines for SEO. Link Earning goes one step further than link building and earns credibility and backlinks based on your website’s merit, your quality content and your informative blogs.

Quality Content – Earning and building quality links is key, but it’s virtually impossible to do so without quality content. Your site can offer informative product reviews, important industry insights, or simple “how to’s” on your company’s products or services. The internet has become a virtual library for millions of users, and when readers find your site to be informative and easily understood, they will want to share it with others. Another huge factor in SEO Austin is staying relevant and up-to-date, so blogging 3-4 times a week is imperative.

There are hundreds of other factors involved in achieving an optimized site, but as Google changes its standards, those may be slowly weeded out. Quality content and earning links is the key to keeping your site optimized.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Google Play

Google has become synonymous with innovation. They have been estimated to run over a million servers and process over a billion search requests daily. Anyone who knows technology knows that Google is no longer simply the leading search engine. The company offers email service, document trading, a social networking service and even its own web browser. Google took the lead in the development of the Android mobile operating system, one of the only phones that competes with Apple’s constantly upgrading iPhone.

In true Google form, they’re now paving the way on an entirely new project—Google has taken lead on a new digital entertainment destination where you can keep and share your favorite music, movies, books and apps all in one place. Google Play uses cloud computing to store all your entertainment, so you can access it from anywhere at any time. Cloud computing is also a great way of storing your information because you never have to worry about moving your files or losing them, if anything should happen to your computer.

While developers are thrilled to release Google Play, some wanted to go with the name “Google Market” to stay with the Android Market theme and to more accurately describe some of the features it offers. Their position is that “Play” doesn’t convey the fact that Android has created some very innovative enterprise communication tools, which can all be used in a work setting. Google wanted no confusion between their newest offering and Windows Phone Marketplace, which is why they went with “Play” instead.

Google Play will be featured in Google’s black bar, which will attract many more potential customers than Android could alone. In fact, according to StatCounter’s February data, 27.24 of the Web’s pageviews are viewed in Chrome, compared to the 1.93 percent in Android.

So what exactly can you do with Google Play? You can buy close to any kind of music you’d like, with millions of options, as well as store up to 20,000 songs for free. You’re free to browse one of the world’s largest selections of eBooks, download over 450,000 Android apps and games and even rent some of your favorite movies, all in one place. Google has shown an interest in offering movies for sale, but that portion is still in the works.

For those with Android Market, Google eBookstore or Google Music, these will all become Google Play, and the Android Market app will be upgraded on your phones or tablets in the upcoming weeks. Will this have any affect on page rankings and SEO? As a search engine optimization company, we believe every Google creation will have some kind of affect on our business. While the jury is still out on Google Play, we’ll keep you updated as we learn more.

Matt Foster is the CEO of ArteWorks SEO, a full service Internet marketing firm, who has been active in the SEO industry since 1995. Mr. Foster can be found on Twitter @ArteWorks_SEO. ArteWorks SEO can be found at www.arteworks.biz.