Small or Medium Sized Business: Is Your Website Competitive Enough?

According to a recent study on small and medium-sized business (SMB) websites, nearly 75% don’t include an email link on their homepage for consumers. Furthermore, about 6 in 10 SMB websites don’t include a toll-free or local phone number on their homepage. Furthermore, 93.3% of these sites are not mobile compatible and will not even render successfully on smartphones.

Why is this information so shocking? Small and medium sized businesses are completely missing out on a clear call of action for the user but the chance to market their company effectively. Not only are they missing out on paid opportunities like SEO, social media and blogging, but they are missing the boat on their own websites, which they already pay for. More importantly, with the rise in smart phones and mobile capabilities, these companies are could be missing customers that are literally standing outside of their doors. Small and mid-sized businesses are those with 100 or fewer employees or 100-199 employees, respectively, and these companies are unfortunately overlooking the power of online advertising in quite a few ways. Based on the survey, an additional 65.7% of websites also didn’t contain a form-fill option for consumers to request information or services. All websites should make it easy for the user to request or obtain contact information.

The study was conducted by SMB DigitalScape, who analyzed over one million small and mid-sized businesses around the world in 14 countries, including 700,000 websites in the U.S. Additional findings suggest that many of these sites are not as optimized as they should be, including a deficiency of meta descriptions and title tags, keywords and privacy policies.

One of the best ways to get your site optimized is to hire an Austin search engine optimization company. These companies stay current on the latest SEO trends and can quickly adjust their methods to stay on top of the rankings. While they can’t guarantee a “top ranking,” their techniques are by far the best to get you recognized and have a high probability of having your site ranked in the top of the SERPs. So what if your small business has a limited budget?

Another way to improve your SEO ranking is to be an active participant in multiple social media websites. Unfortunately, a similar study suggested that while 90% of marketing executives use social media, more than half invest less than 10 hours a week on their campaigns. Many SEO companies will offer a full social media campaign, including set-up, graphics and interacting with potential clients and customers. The good thing about SEO and social media is that it’s never too late
to get started, and many SEO companies are willing to create a campaign to fit your marketing budget.

ArteWorks SEO is a full service Austin SEO company who has been active in the search engine optimization business since 1995. For more information or to contact us regarding our services, please visit www.arteworks.biz.