SEO for Parallax

Unimpressed with Parallax SEO?

Unimpressed with Parallax SEO?

Providing SEO for a site utilizing the parallax scrolling effect may at first seem a bit challenging, given the fact that on its face a parallax site does not offer the opportunity for deep links or individually optimized page content. However, there is no need to be unimpressed – there is a solution! Here’s a hint: treat it like a Flash site.

What is a Parallax Site?

The parallax effect is typically achieved using Javascript or JQuery to create a scrolling or 3D effect when jumping between named anchors on a single web page. You can see some examples of sites created using the parallax effect here: http://webdesignledger.com/inspiration/21-examples-of-parallax-scrolling-in-web-design

The navigational scheme is such that when navigating about the site, instead of going from one individual URL to another for each page, one long web page is created, which page contains the entire contents of the site. Named anchors are used to jump or scroll between pages. When the user navigates about the site, instead of a new page loading on the screen, the new page scrolls, slides, or “whooshes” in from above, below, or the side, depending upon where the user is at within the one page site’s content, and to which named anchor the user is navigating.

So a site created using the parallax site is an entire site written as one big, fat, giant web page file, graphics and all. The negative SEO implications of this are obvious, and mainly center around (a) the inability to deep link to individual pages of a site using a unique root-level URL; and (b) the difficulty in optimizing basic on page elements such as title tags for individual page content.

Background

We were contacted by a potential client who owned a children’s entertainment center. Think of something along the lines of laser tag, or a bowling alley, or a pizza arcade, or a go cart track. The client had determined to build the site using the parallax effect, and wanted to rank well in the search engines for a variety of keyphrases pertaining to specific events that might be searched for on Google. For example, the client wanted to rank well for such things as birthday parties, bar mitzvahs, quinceaneras and the like.

Normally this would be accomplished by creating separately optimized pages for each of the specific events (title tags and such), describing the packages available for each event, and deep linking using appropriate anchor text to each of the pages. With the parallax site, this was simply not possible.

The Solution

I began to think of solutions to the problem and I found myself treating the parallax page as akin to a Flash site. There’s not much one can typically do with a Flash site – except one thing. Typically I would advise the owner of a Flash site to create a machine readable HTML version, both for the search engines, but also for purposes of accessibility and for those users who may not have the Flash plugin. This would not be considered duplicate content and would not infringe upon any of Google’s guidelines.

In the case of a parallax site though, there would be a duplicate content problem if we created separate “landing” pages for each of the children’s events, as the landing pages would be duplicative of the event content on the parallax page.

So the solution that I came up with was to organize the site content into two separate types of content: (1) Content important to the user but not likely to be searched for; and (2) Content important to the user and highly likely to be searched for.

Examples of content in the first category, that a user would be unlikely to search for yet which would be important information for the user would be such things as a contact form, maps, photo galleries, catering menu, testimonials, and the like. It is highly unlikely that someone is going to search for “laser tag testimonials”.

Examples of content in the second category, that would be both highly likely to be searched for as well as information useful to the user would be the specific events, like birthdays, bar mitzvahs, and such. People search for things like “laser tag birthdays” or even the more general “Austin birthday parties”.

By defining the schism between the two types of content, we can then begin to organize our SEO strategy and incorporate it into the site build. We decided to use the parallax effect on the home page and on all general information-type pages, such as contact, gallery, menu, testimonials, map, etcetera. We included in the parallax page a section called “Events”.

When the user eventually scrolled his or her way through to the Events page, we presented the user with a list of events typically hosted by the facility. Examples would be those given above, such as birthday parties, team parties, church parties, bar mitzvahs, quinceaneras, and such. Each item on the list was a hard link to an individual URL which contained content specific to that event (keyphrase), including optimized on page elements such as title tags, and customized content appropriate to that event.

The net result is that the user starts off on the parallax site, clicks through to a particular event, and lands on a static, or “hard” page, for that event. When clicking back from the event, onto any of the navigation buttons (Home, Contact, etc.), the user is returned to the parallax page and the scrolling effect can begin anew.

The creation of the “hard” event pages allows for individualized SEO for all necessary on page elements, customized content, and deep linking to the site.

Problem solved!

By: Matt Foster

Matt Foster is the CEO of ArteWorks SEO Austin, an Internet marketing and search engine optimization firm located in beautiful Central Texas. For more information, please visit www.arteworks.biz.

What You Shouldn’t Change in 2013

SEO 2013

A new year is something to celebrate! It’s a time to start fresh, make resolutions, and strategize for another successful (or more successful) year of business. SEO had quite a few changes in 2012 and the new year allows us to question and/or predict what changes might occur over the course of 2013. The many updates by Google had the industry on its toes fixing problems, reevaluting strategies, and trying to new ways to enhance or improve our campaigns for clients. While a new year offers a lot of opportunities and challenges, there are some tried and true SEO strategies that you shouldn’t change in 2013.

First and foremost, you should always have a solid foundation from which to build your search engine optimization campaign. The foundation begins with a fully optimized site. SEO your site, but do not over optimize. A site is for the user and should be built to be user-friendly. However, there are onpage elements that should be properly optimized. One change that you might want to consider for 2013 is ensuring that your site is mobile friendly. Last year we all saw the effects of mobile search and how it has increased with the addition of smart phones.

Content will always be king in the world of search engine optimization. This I feel will never change. High quality content both on the site itself and through blogging is useful and a very integral part of a campaign. Social media content, status updates and such, should also remain at the top of your list for continued practices in 2013. Content should continue to remain fresh and posted regularly. Fresh content could consist of social media updates, videos, and/or blog articles. Promote content in a natural way and build links without black hat practices.

Staying up to date with social media platforms is another practice you shouldn’t change in 2013. Social has been a proven technique for increasing traffic, brand awareness, mentions, links, and the like. Popular social media platforms in 2012 included Twitter, Facebook, LinkedIn, Google +, and Pinterest. Post regularly and stay engaged with your target audience.

About the Author: Krystle Green is the Vice President of ArteWorks SEO, a full service search engine optimization Austin firm located in Texas. For more information about SEO, SEM, or social media please visit http://www.arteworks.biz.

Promoting your Small Business with Google

Search Engine Optimization has become one of the best ways to get your website the kind of visibility and traffic necessary to keep your business thriving. Many smaller companies, however, may have never considered an SEO campaign, mostly because they feel that local and specialized businesses work different in search engine rankings than the larger, more competitive businesses do.

While Google admits that small businesses need to take a different approach to SEO than larger businesses would, it’s beginning to focus more on how small businesses can optimize their sites. Google has never intentionally overlooked small businesses; however they are definitely trying to focus on these businesses more and tap into the billions of dollars of revenue they’ve been missing out on. “Small businesses” are those with 99 or less employees, which make up more than 95% of U.S. businesses.

A recent Wall Street Journal article helped outline how Google plans to change its interactions with these small businesses. Google has been trying to push Google+ and may be able to push small businesses towards experimenting with this social media tool, as a way to not only promote Google+, but to find almost a niche market to advertise in for these smaller businesses.

Another way Google is trying to attract small businesses is with a more unified dashboard that makes interacting with all Google products easier and more user friendly. Since the majority of small businesses are actually sized more in the one to ten employee category, it’s very realistic to assume that some business are not advertising online because they have no one skilled enough to handle the undertaking.

Here are a couple more suggestions from Google for small businesses looking to work on their search engine position:

  • Keyword Research
  • Competitive Analysis
  • Google+ Local Page Optimization
  • Google Analytics tracking and reporting
  • Fresh, Relevant Content
  • Link Building

Luckily for many smaller businesses, if any of that looks like jibberish to you, you can always hire an experienced SEO company to create an integrated campaign for you. A company experienced in SEO in Austin will be able to evaluate your current standing, how to surpass your competition and how to keep you organically ranked. Even if you don’t have a huge budget for advertising, many SEO companies are willing to work with you on creating a smaller, and more focused campaign. The reality is that your competitors will probably be in the same position (budget-wise), so even a small budget can make a big difference, especially if your competition isn’t doing any optimizing themselves.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

How Social Media Has Forever Changed the Way We Do Business

Social Media has only been around for a short 10 years, but has already drastically changed the way we advertise and operate online. Facebook became one of the first social media vehicles to give companies, big and small, a chance to connect and interact with their target market. Social media has helped turn advertising from a one-way marketing vehicle to an actual dialogue between customer and corporation.

Now that the consumers have a voice in the media, companies are learning quickly that one wrong step can lead to a less than savory public outcry. While consumers have historically learned to stand up to corporations when they feel there is a perceived injustice, it’s becoming easier with the help of social media. Both Bank of America and Verizon learned that lesson when they made extreme changes to their policies that negatively affected their customers.

That’s when one 23-year old tweeter became a hero of the people, when she refused to accept Bank of America’s proposed $5 monthly fee on its debit-card accounts and she wasn’t alone in her distaste for the idea. She drew in over 300,000 signatures last October opposing the change after blogging about changes.

While some may think deeming these small victories as successful “twitter uprisings,” they’re missing the point of how social media is playing into our day-to-day lives and our ability to communicate our concerns with large corporations with a simple 140-character tweet. Could you imagine if those 300,000 petitioners had instead switched banks after the $5 monthly fee was imposed? Bank of America would have to devote tens of thousands of marketing dollars just to reacquire their lost and dissatisfied customers. What’s more important is to note the number of customers that would have been permanently turned off by the company, those that couldn’t be bought back with even the most desirable introduction rates and marketing tactics.

While some companies may fear the shift of power from corporation to consumer, the smart businesses are learning to take advantage of these social media vehicles to connect with their consumers. “Friending” and following your consumers is a great way to get to know their thoughts and feelings, not only on a demographic base, but for their qualitative feedback that they so readily provide. These are the kinds of comments and reviews that companies pay to gather in focus groups and consumer interviews. The companies on the forefront of social media are learning to appreciate their consumer feedback. They are utilizing social media to keep their customers happy and gage how they should be operating their business. Combining an active social media campaign with an already intensive search engine optimization austin campaign is one of the best ways to not only keep your business on the top of the search engines, but to keep your customers as satisfied as possible.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

What’s the Difference Between Link Building and Link Buying?

Search Engine Optimization is one of the best ways to market your company and website online. While companies are now realizing the importance of links in regards to SEO, they have no clue what the difference between link building and link buying is. Knowing the difference and making sure your SEO Company is doing everything ethically can mean the difference between a top ranked site and a site that’s banned from Google, or at least severely punished.

Buying links is a highly risky practice, since Google frowns upon buying and selling links, and won’t hesitate to penalize companies that do. So what is link buying? And how can you tell if your SEO Company is involved in this practice? Link buying is when websites will buy or rent links to another website. You pay a fee to be featured on a website, usually a spam-filled or irrelevant one, and the link will contain a keyword that increases your page rank. Link buying became popular as search engine optimization became more competitive in the early 2000’s, and buying links became a faster and cheaper alternative to link building.

Link building is the act of creating credible anchor text links with your company’s desired keywords. Common link building practices including blogging, creating links in niche directories, posting on forums, and social networking sites. With link building, you are creating valuable and relevant link bait such as blogs and posts for your followers that link back to your company’s website. Link building, unlike link buying, is a more tedious, manual process that takes much longer and requires much more consideration and expertise.

Then why go the hard way? Because it’s the right way. Google considers link buying to be against their terms of service, since it creates an unfair and unregulated search engine. Google is driven to produce the most relevant search results for its users, and buying links is a way to cheat your way to the top. Luckily, Google cracks down on link buying, and can and will penalize sites that are engaging in the illegal SEO tactic. They are even making examples out of some of the bigger companies that have allegedly been involved in link buying.

So how do you know that your SEO Company is doing everything by the books? Typically, link buying is a much cheaper practice, so if you’ve been approached by SEO Companies willing to get you ranked for a small fee, you should be extremely cautious. An honest SEO Austin Company will gladly show you how their time is being spent and can account for each service they are charging you for. Link building reports aren’t always included because let’s face it, some things need to be kept “trade secret.” The proof is in the pudding. If you are moving up on the search engines, you can bet that your SEO company is doing the work, including link building, ethically and within a major search engine’s terms of service.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.What’s the Difference Between Link Building and Link Buying?

Google’s Driverless Car

We’ve all seen the futuristic movies with flying cars that can pilot themselves. Now, Google, one of the largest technology companies in the world, is helping us get one step closer to making this car a reality. That’s right; Google’s self-driving car got its license in late April, making the state of Nevada the first in the nation to license the vehicles.

The self-driving cars use sensors to watch traffic from vehicles, pedestrians and even unexpected obstacles. These cars combine GPS tracking, radar and wheel motion sensors, and while most of these features can be found on a regular, newer vehicle, Google has added special technology and software which allows the car to read street signals and actually drive itself without assistance. Google has chosen to modify the already environmentally-conscious Toyota Prius, but is still in the testing stages. While the technology will surely advance in the next few years, the “self-driving” car isn’t quite 100% automatic quite yet. The responsibility of driving safely will still fall on the human operator, meaning you can’t sit back and nap or catch up on work. Human drivers will still be required to be the eyes of the vehicle, to guarantee their safety.

Google has been showing off its testing with an engineer in the driver’s seat, since he can take over control of the car at any time just by grabbing the steering wheel. The car does show that it can sense disorderly and even dangerous movements of both cars and pedestrians and can adapt fairly easily. Once perfected, however, the Google Car will offer some solutions to our current distracted and dangerous driving problems. This is great news for traffic enforcement, because over 30,000 people are killed each year in crashes, the majority of which are due to human-driver error. While self-driven vehicles may sound like a godsend to those of us with long commutes and late-night drives, Google still has all of Capitol Hill to convince, and that’s exactly what they plan on doing.

Google has been taking its message to regulators, industry groups and tech enthusiasts to find support for their newest creation. They’ve been targeting groups like the AARP and the American Council of the Blind, whose members would greatly benefit from the driver assistance. Google even released a video featuring a blind traveler being escorted through a fast food drive-thru. While many people agree that the technology is still in its earlier years, Google seems to have every intention of seeing it through to completion. As one of the top austin search engine optimization companies, ArteWorks follows Google’s newest products and services. For more up to date information on Google and search engine optimization, visit us at ArteWorks.biz.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

How to Generate Blog Topics

Blogging is an absolute must; not only does it create an online presence for your company, but it is an integral component of any effective SEO campaign. One of the most difficult parts of blogging is finding relevant, timely and information-rich topics to write about. The first couple articles will usually come easily to you, but after a couple months of writing, you may feel like you’ve hit a blogging wall. Luckily there are hundreds of interesting topics to write about, you may just need to think outside of the box to find them. Here are some great ways to generate interesting blog articles:

Google Alerts – We cannot stress this enough; Google is the most complex search engine in the world. Google articles don’t just appear on top for no reason. There is plenty of thought, research and planning that goes into each search, which means that “trending” articles on Google have already caught the search engine’s attention and must be either news-worthy or filled with relevant and informative material. Setting up alerts to arrive to your Google Reader is very easy and Google does the work for you! You could easily walk into your office with five new topics waiting for you.

Find Inspiration – You may not realize how interesting your company is, since you experience it on a daily basis. Do you work for a publishing company? Maybe you work with software and computers? Whatever your company does, there are people interested; interested in breaking into the field, learning the ins and outs, reading about industry trends, or even knowing what your customers and clients think of your products and services. You can write inside pieces, re-post or respond to customer reviews or even interview colleagues for your blog articles.

Think Offline – Bloggers tend to check the internet first for interesting and timely topics. While the World Wide Web may have thousands of ideas at your fingertips, it’s important to keep your ears and eyes open to the outside world. Browse national newspapers and magazine articles to find topics. If your company is smaller, read small publications, like local papers and community boards. Trade publications are a great source of industry news and trends. These publications may even offer insight on new products and services in your industry. Lastly, keep your ears open to those around you. Have you heard any customer complaints? Or do your clients or customers seem to run into a common problem working in this industry? Becoming a problem solver or even a problem soother can help catapult your blog into the limelight.

Keeping up with blogging is extremely important for your SEO efforts, according to Austin SEO Company, ArteWorks. Blogging is a great way to connect with clients and customers on a weekly basis and to quickly become the expert in your industry.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Reputation Management and Search Engine Optimization

Every successful company understands the importance of reputation. People buy based on an expectation of quality and service. If your reputation takes a hit, you can bet that your sales will feel the pain. Unfortunately, for some companies, their reputation can be damaged through slanderous or untrue statements, and rebuilding their image can take months or even years.

While reputation management is not a new concept for companies, many companies are realizing that the internet has made their clean-up efforts more difficult. One negative incident among years of dedicated service can nearly take a company down, especially in a rough economy, where competitors are watching your every move. For this reason, many SEO companies can help you clean up your online reputation, by highlighting your years of quality service and reviews.

Strike While you’re Hot – It’s important to get started as soon as your online reputation has taken a hit, because you will undoubtedly be releasing your own press releases regarding the negative accusations. Embedding links in these press releases will help highlight your response to the negative incident, and how your company plans on handling it. Most consumers are forgiving with a company’s mistake, as long as they take responsibility for the damage and move forward to correct it.

Keyword selection is key – Selecting the right keywords is the most important factor in repairing an online reputation. Even if your company is using a reputable search engine optimization company and highlighting select keywords, you will need to readjust your strategy. Since the negative press is most likely popping up when consumers search your company or brand name, those are the keywords that you need to focus on. Your SEO Company’s goal will be to continue driving brand-friendly hits up, while pushing the negative press down.

Build Up and Push Down – Link building is extremely important to clear up your reputation, since your negative press has already pushed itself to the top of your company’s results. Your SEO Company should be continuing with the positive SEO, while minimizing the negative. It’s important that your website and blog are being constantly updated, especially if you are in the works of correcting any harm. Another great way your search engine optimization company can build links is to go to the source of the negative press and ask them to include updates of your press release and the steps your company will be taking to remedy the situation.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

Google Drive

Google has been busy this year churning out products, applications and now even cloud computing. Google has long had their Docs application, which allowed users to edit, update and share documents to help with group projects and collaborations. Google Drive takes this cloud concept one step further. So what exactly can Google Drive do for you?

First of all, Google Drive has been created to work alongside Google’s host of other applications, to enhance your overall Google experience. You can quickly save photos from Google+ and soon you can even access Drive through Gmail, making your library available to your entire contact list, if you so choose. While Drive is still adding functionality daily, the goal is to be able to send faxes, edit videos and even create website mockups.

Drive is essentially “Cloud Computing,” which allows you to store all of your information securely and access it from anywhere. Cloud computing helps keep your information safe in the event of a computer meltdown or a stolen laptop, which means all of your pictures, documents and memories can still be accessed, through another computer.

Google Drive is basically creating a file system for your life, you can search by keyword and filter by file type, allowing you to quickly find documents, collaborate with friends and co-workers and completely organize and alphabetize your documents.

Not everyone is excited about Google Drive, however, and many companies worry about competing with one of the fastest-growing companies in the world. Not only are other Cloud Computing companies like Dropbox and iCloud feeling the competition, but even Microsoft Suite may lose some valued customers to Google’s constantly evolving applications. While Microsoft creates software, not applications, Google is close to creating a fully integrated work station that allows its users to be completely tapped into work, organization and entertainment all at once.

So what is Google achieving by offering Cloud Computing to its users? The once-modest search engine may offer a host of applications and add-ons for its users, but many people forget that Google’s main source of revenue comes from its advertisers. As an Austin SEO Company, we definitely understand online advertising is one of the most effective ways to get your company, products and services in the spotlight, and Google is paving the way on targeting potential customers to a tee.

The more applications that Google offers to its users, the more specifically it can categorize them into specific consumer pools, allowing advertisers to spend the least amount of marketing dollars to capture the exact audience of their choosing.

While some internet users may not appreciate the customized advertising, others understand that the internet thrives on marketing opportunities, and they figure if they’re going to be sold to, it might as well be something they’re interested in.

About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.

7 Asinine Things I Hear About SEO

Over the years that I have been practicing search engine optimization (SEO), I have heard the most outrageous claims from prospective clients who, shall I say, just don’t get it. Some of these claims are followed up by a chuckle I just can’t hold in, followed by an apology of course, and other times I have to spend an hour explaining the purpose of SEO and debunking their preconceived notions of our trade. I like to think that these myths or rumors about SEO have infiltrated people’s minds due to black hat SEO firms and Indian firms “reaching out and trying to sell SEO.” Would these people just get out of the industry please? Here are 7 of the most asinine things things I hear about SEO.

    1. SEO is voodoo
    Perhaps the Voodoo thinker was confused by the terms Black Hat SEO and Black Magic? Or maybe they think I print out pictures of my competitions’ websites and play darts against my office door. The reality of it is that SEO is both an art and a science, and it takes a trained professional to understand what is important and relevant to the search engines, as well as what can get a business in trouble with the search engines. There is no magic or voodoo about it – it takes skill, experience, and a willingness to be flexible as competition and the industry change.


    2. SEOs controls how people search
    I would like to think that I have made such a large impact on the online community that I control how they search. (I will use my Voodoo and make you go to my website). However, this just simply isn’t true. We base our strategies off of how the user searches, especially in terms of keywords. The user, in fact, controls the way an SEO firm develops a list of perfectly targeted and highly trafficked list of keywords to optimize for.


    3. Google rotates the #1 position so that people can get a “taste” of what it’s like to be on top. In turn, this will make people work harder
    Google does “rotate” rankings, but they do this strategically and only to the extent that they change their algorithm. Google is too smart and too well respected to play such games with people as letting them “taste” the #1 position. Search engine placement is based off of an algorithm, and simply put for the purpose of this blog posting, well respected sites with social authority, good reputation, earned respect of the major search engines as well as other trusted sites, and quality links will rank on top. (We all know the major factors and you can read a different blog post about it).


    4. The Indian firm guaranteed me a #1 position in 30 days!
    Google is very explicit in its Webmaster Tools SEO help page that no firm can guarantee a #1 or any other ranking on Google.  Any firm alleging a special relationship with Google or making any such outlandish guarantees should be avoided like the plague. Furthermore, any firm making any assertion that SEO results should be measured in days, as opposed to months, is either completely ignorant or outright lying to you. In either case, such firms should be avoided.


    5. How many directories are you going to submit me to?
    Oh, geez.  How many times have I heard this? Directory submissions are absolutely worthless. Any firm stating that repeated directory submissions is a key (or even nominal) part of its strategy is going to do nothing for you. SEO requires solid on-page optimization, fresh, regular content, promotion of that content, natural link building, and social media. Directory submissions do not count as link building, as any links obtained from most directories will pass little to any authority, or page rank, to your site.


    6. The Indian firm guaranteed me X number of links per month.
    Now let’s group together all the asinine comments about the offshore SEO firms. You know, the ones that pay people a dollar day, write crap filled content, and can’t complete a sentence using proper grammar or punctuation. It’s true, these firms do charge $50 a month and guarantee a #1 position. This can’t be debunked. What I can debunk is the fact that these companies are so full of it and they have no moral standing among quality search engine optimization companies. Their strategies often entail building low quality links, writing horrible, grammatically incorrect, and even irrelevant content, and/or building links on directories or through link exchanges. They also make promises they cannot keep such as guaranteeing a #1 position, in 30 days no less, and I hear that they basically take a client’s money and no results are ever achieved. As the firms are offshore, it is impossible for their clients to recover on this guarantee.


    7. My budget is $50…What can I get for that?
    Moving on to the people that think SEO can be purchased for $50 a month. Any budget you present to a search engine optimization company under $2,000.00 per month is insulting in my opinion, and for any competitive type of keyprhase, even that would be considered insulting. Do these people really think our time, knowledge, and money spent for a college degree is worth $50 a month?! Why should I work for $50 to make you a million dollars on the Internet? And honestly, if something sounds too good to be true…it is. SEO takes time, expertise, commitment and money. This is just something that people will have to budget for given the nature of how the Internet has changed our lives and the way we conduct business.


It’s amazing what people think about SEO, but I don’t blame them. It could be that they haven’t discovered the many benefits of a well thought out SEO campaign, their thoughts have been infiltrated by unethical firms, or perhaps they are just skeptics. Either way, I enjoy being able to discuss my love about search engine optimization and the truth behind what it is we do.

About the Author: Krystle Green is the Vice President of ArteWorks SEO, a full service search engine optimization company located in Austin, TX. For more information about SEO, SEM, or social media please visit http://www.arteworks.biz.