Twitter is one of the most unique and interesting social media platforms we’ve seen so far. For many older, more traditional companies, Twitter is just not a concept they can wrap their head around; there are pictures, profiles, hashtags and conversations that look like a completely foreign language. Many companies would much rather discredit the social media giant than recognize its true marketing power. Those companies are making it much easier for their competition to capture and connect with their shared audience.
After the initial culture shock has worn off, many companies are able to see the marketing and branding potential that Twitter offers. The social media site is basically offering you your target market on a silver platter! Not to mention a place ideal for branding, link building, and content sharing. Companies often miss the mark because they think their target market doesn’t use Twitter. Even if your target market is not on Twitter, the major search engines look at your social signals and you should include social media within an SEO strategy. You do not need to make a sale or gain a new client/customer from Twitter. That won’t always be the end goal for every business that uses Twitter. In this case, your goal should be to use Twitter as a means of branding the company and using the social media platform as a way to share information, tips, statistics, news, etc. from your industry.
One of the biggest problems companies have with Twitter is finding followers, since tweeting with no followers is like airing a TV commercial to an empty room. So how do you go from Twitter rookie to Twitter leader in a matter of months? One of the best ways to boost your online presence is to hire a social media and SEO expert. While this may sound costly, you will find that companies can offer many different options to fit your budget. There are quite a few reasons to consider hiring a company to manage your social media accounts:
They don’t call them “experts” for nothing – Think of your favorite baseball player; do they throw a ball better than you? Of course, it’s their job! Just like anything else in life, an expert knows the ins and outs of their field much more than an amateur. They also devote their time to continued learning and staying on top of the latest trends. While you can invest your time and energy learning these tricks, it will be less efficient and your other work could suffer. The truth is that if you are running your business, you will not have the time that a social media or SEO professional has.
Best use of company money – Many companies are always looking to pinch a penny. While this is generally a safe way to keep their budgets in line, many companies don’t realize they’re spending their money incorrectly. Using a salaried employee who excels in their current position to work on social media for one to five hours a week makes no financial sense. It can be especially harmful to your budget when they are still learning the ropes or a bit rusty, since they are much less efficient than someone you can use for less. When you retain a qualified SEO company who offers social media as a part of the strategy, you get an entire team of “social media addicted” professionals working on your behalf.
Division between work and play – If you or your company’s designated social media worker are familiar with these platforms, it’s hard to know when to work and when to play. You’re already spending money on social media, by using an employee’s company time to keep up. It’s even worse when you’re tempting them with a fun social outlet, when their time could be spent elsewhere. While we do agree that having a designated person from within the company to address direct messages or @replys with specific questions/comments/concerns is vital, the day to day social media updating and building of social authority should be left to the search engine optimization company to manage. A qualified firm will not only manage your Twitter account, they should also be on the watch for direct messages and @replys that need to be forwarded for the designated company employee to address.
ArteWorks SEO is a full service Austin SEO company who has been active in the search engine optimization business since 1995. For more information or to contact us regarding our services, please visit www.arteworks.biz.