Optimization
of web site code accomplishes two primary goals. First, it
makes your site relevant to your desired search engine queries.
Secondly, it makes your site friendly to search engines, by
which we mean that search engines are able to easily crawl
or index all of the pages and content of your site.
One of the many search
engine myths is that any competent web site designer
knows how to properly optimize a web site for the search
engines. This is like saying that the framer of a house
is qualified to be the architect. It simply is not true.
Web site design and
search engine optimization are two entirely different
things. It would be a mistake to assume that your webmaster
has the ability to properly optimize your site code
for the search engines.
Many webmasters believe
they do know about search engine optimization, and will
tell you that they are qualified to perform this service.
They may truly believe this and be making such statements
with the best of intentions. However, code optimization
is so much more than meta tags these days.
We understand that proper
code optimization deals with metadata, titles, descriptive
file naming, H1 tags, alt attributes, w3c compliance,
navigation issues (especially when using drop downs
or image swap on mouseover behavior), javascript and
flash workarounds, and much more. We take care of all
of this for you.
Ecommerce software is
notorious for being wrought with peril. The use of dynamic
url's, session id's, generic head tags, and much more
makes many ecommerce systems difficult or impossible
to properly index and rank.
After preliminary keyphrase
research and competitive intelligence, the next step
in any search engine optimization effort is to modify
the code. This process will begin almost immediately
upon commencement of any project.
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