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Ecommerce Search Engine Optimization Strategies

 
 

The challenges presented by many ecommerce systems are not without solutions. Our expertise in ecommerce search engine optimization is a powerful asset to your organization. A number of strategies are available, depending on the nature of your business and your current system.

Common workarounds of issues of product page invisibility include:

  • switch of ecommerce system to search engine friendly system
  • modification of existing system (if possible) using mod rewrites to present static url's absent of session id's
  • installation of static html and google xml sitemaps

Common workarounds of issues of individual product page optimization include:

  • modification of existing system (if possible) to incorporate elements of individual page optimization into content management system, such as H1 tags, title tags, metadata, and image ALT attributes
  • deployment of static html product pages, each individually optimized for the content of that page

Common workarounds of issues of search engine visibility include:

  • sheer force of inbound, natural, anchor text links to unique content
  • social bookmarking
  • blogging, content syndication, and search engine copywriting

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Search Engine Optimization Videos
 
SEO Video Blog: Google Optimization
Trying to get to the top of Google? In this search engine optimization video, ArteWorks SEO President Matt Foster explains the basic premise behind Google's ranking algorithm and strategies for increasing your site's link popularity.
 
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 ecommerce search engine optimization

We will develop a customized search engine strategy for your business, regardless of your ecommerce software deployment.

 
 
 
 

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Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in th...

Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that youre either starting with a clean doma...

Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and ...

Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in ...