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Ecommerce Search Engine Optimization Strategies |
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The
challenges presented by many ecommerce systems are not
without solutions. Our expertise in ecommerce search
engine optimization is a powerful asset to your organization.
A number of strategies are available, depending on the
nature of your business and your current system.
Common workarounds of
issues of product page invisibility include:
- switch of ecommerce
system to search engine friendly system
- modification of existing
system (if possible) using mod rewrites to present
static url's absent of session id's
- installation of static
html and google xml sitemaps
Common workarounds of
issues of individual product page optimization include:
- modification of existing
system (if possible) to incorporate elements of individual
page optimization into content management system,
such as H1 tags, title tags, metadata, and image ALT
attributes
- deployment of static
html product pages, each individually optimized for
the content of that page
Common workarounds of
issues of search engine visibility include:
- sheer force of inbound,
natural, anchor text links to unique content
- social bookmarking
- blogging, content
syndication, and search engine copywriting
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