Innovation in Internet Marketing Strategies

An effective Internet marketing strategy requires some "outside of the box" thinking. Social media is becoming an increasingly powerful way to generate a buzz about your site. Any website promotion strategy which relies solely on more traditional forms of search optimization or public relations is likely lacking its full reach.

Have You Considered the Following Ideas?

• Blogging - This is an effective way to spread the word about your site. Methodologies which have proved popular include top 10 lists, product reviews, industry news and information. Be sure to write regularly, ping the major blog directories, and to get involved in social bookmarking sites such as Digg.
• Article writing and distribution - Regularly producing fresh content is a good way to keep visitors coming back to your site. Articles don't have to be long, 400 - 600 words is usually sufficient (that's about one typed page). Make the articles useful, educational, and informative, and steer away from sales and marketing talk. Be sure to get the word out about your articles via syndication at article distribution sites.
• Video content - Video content is becoming increasingly attractive and popular, and with disk space and bandwidth costs as inexpensive as they are, feel free to produce as many as you want. Keep them short, 3 - 5 minutes long is enough, and post them on your site, on YouTube, and on other video sharing sites, and watch the link love flow!
• Facebook, Myspace, Youtube - Social media sites carry huge audiences. Viral marketing, networking, and spreading the word through these types of sites generates a buzz. Be sure not to engage in comment spam or other forms of nuisance behavior that will leave a bad taste in people's mouths.
• Tools and Widgets - Offering tools, such as a mortgage calculator on a real estate site, is a wonderful way to attract visitors and links.
• Premium content - Producing subscription based content on a regular basis is a wonderful idea, even if the "subscription" is free. Getting users to provide an email address to obtain premium content gives you a database of people interested in your products or services, combine that with a regular e-newsletter and watch your sales go up.
• Press releases - Press releases are a good way to get into news results and obtain link love. Be sure to make them newsworthy, though, as press releases with no substance don't get you far. It's not hard to think up a newsworth release on a monthly or bi-monthly basis. You can talk about company growth, new product offerings, community involvement, awards, or anything else which makes your company stand out.

Innovation in Internet Marketing Strategies

You can get started with a winning Internet marketing strategy today! Please call us toll free at 877-812-2217, or request a free Internet marketing consultation.