It
is not about link popularity - it is about trusted
link popularity. There is a difference.
This is where the rubber
meets the road when it comes to getting top search engine
rankings. Despite the rumors and myths to the contrary,
"on page" code optimization is simply not
enough. Off page work is absolutely necessary. This
is why effective search engine optimization strategies
take time and cannot be achieved with a one time "optimization"
of meta tags or other code elements.
Request
a free
link
building consultation.
Building text links
to your site is absolutely necessary. Text link building
means many different things to many different people.
What it means to us is what works.
We will not waste your
money or our time on useless strategies such as reciprocal
linking, link farms, link exchanges, and the like. These
services can easily be bought on the Internet. If this
is what you are looking for, please go elsewhere. Google
explicity states in their webmaster support guidelines
that the only links that "count" toward PageRank
are trusted links. Google goes on
to say:
"Avoid
SEOs that talk about the power of 'free-for-all' links,
link popularity schemes, or submitting your site to
thousands of search engines. These are typically useless
exercises that don't affect your ranking in the results
of the major search engines -- at least, not in a
way you would likely consider to be positive." --Google Webmaster Help Center
It is important to read
this carefully. Especially the last phrase: not
in a way you would likely consider to be positive.
This is because link exchange and reciprocal linking
schemes are wrought with peril. When you have no control
over your outbound links, you run a serious risk of
linking to what is known as a "bad neighborhood",
which can get your site in trouble. Additionally, the
hundreds or thousands of inbound links that are promised
to you are not from trusted sources and therefore these
links do nothing for you.
An effective strategy
for building text link popularity should only involve natural, one way, inbound links from trusted, relevant
sources. This means:
- Natural - Links that
are not bought, sold, traded, or part of a link exchange
scheme. Natural links are links that individual webmasters
make from their sites to your unique, original, and
fresh content.
- One Way - Links to
your site are inbound links only, they are not reciprocal
links in which you trade links with other sites. This
would include link swaps, link exchanges, and the
like.
- Trusted Source -
Sites that Google trusts based on past behavior and
the link popularity of that site and of sites pointing
to that site. A site earns a reputation by being a
responsible site providing useful content to Internet
users.
- Relevant - Links
that come from sites related to your industry. Link
popularity services that do nothing more than go out
and get links from any site whatsoever will not get
you relevant links. You want links from sites that
are similar to yours in some way.
If we are not building
your link popularity via link exchanges, link farms,
or any of the other ways described above, what do we
do? The secret is the creation of relevant, fresh content
on a regular basis. Our copywriters create useful, informative
and educational articles for you and syndicate that
content out via a variety of methods such as blogging,
article distribution, and RSS newsfeeds. Third party
sites pick up and republish this content, then link
back to you as the source of that content. As the content
we produce for you is relevant to your site, only sites
in related industries will republish this content. Therefore,
you are getting the relevant, one way, trusted, natural
links for which Google and the others are looking.
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