Facebook Reaches 100 Million Stong!
Did everyone see that update on your Facebook “Home” the other day? 100 million active users on Facebook, and no, this is not an Austin Powers reference. This social networking platform has consumed a population that is one-third the size of the United States. The more amazing part of this new fact is the “active users” part. This number does not include those fly by night posers that just sign up for an account and never return to that beautiful blue bar again. Now, what if we took a little liberty and substituted the word “users” with the word “viewers.” Suddenly we all see the dollar signs.
Think about the demographic that Facebook has captured. Traditional advertising has been fighting for this culture group for years. Want middle to upper class, 18-24 year olds? They’re on Facebook, and it makes sense when in fact the Facebook creator and world’s youngest billionaire, Mark Zuckerberg, is only 24 years old. You might say that he speaks their language.
So what does this have to do with us, Internet marketers? This is obviously a major platform for exposure to one of the most impressionable and profitable demographics online. Time magazine even discovered that Facebook is more popular than porn with college students. How is that even possible?
So how do you get the stage for this audience?
Facebook advertisment is certainly one way to approach it. These have proven to be some of the most successful ad campaigns in the history of social networking (which I suppose is not that long). Every user has a “Home” page that gives them news and updates about their various friends, updates on Facebook changes, as well as short little ads. The most successful of these ads are the ones that make announcements about new products or offer some kind of update for users. You will also find image and text ads on the right side of profile pages, specifically targeted for certain demographics. In fact, in the Facebook ad creation form, you can actually designate the age group you would like to reach, where they are from, and specific keywords that might be found in their profiles. This is truly amazing ad control.
Also, most online marketers have long realized the importance of viral participation in major social networking communities. This is an excellent way to get your brand in front of target markets without beating them over the head with advertisement language. Company Facebook profiles and groups can accumulate quite a following, especially if there is useful or interesting information being posted, videos being uploaded, or other incentives for users. Most Internet marketers have barely tapped the surface of creating a Facebook presence but have already realized results. Facebook can produce citations/references, brand awareness, community interaction, and yes, even links.
If your company is not involved on Facebook, I hope these numbers give you a kick in the pants to get started. Take it step by step. There is no need to be afraid. Start by signing up and creating a profile, NOW!
About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine marketing is largely focused on the social media optimization and multi-media facets of exposure. To learn more about search engine optimization, visit www.arteworks.biz.
Think about the demographic that Facebook has captured. Traditional advertising has been fighting for this culture group for years. Want middle to upper class, 18-24 year olds? They’re on Facebook, and it makes sense when in fact the Facebook creator and world’s youngest billionaire, Mark Zuckerberg, is only 24 years old. You might say that he speaks their language.
So what does this have to do with us, Internet marketers? This is obviously a major platform for exposure to one of the most impressionable and profitable demographics online. Time magazine even discovered that Facebook is more popular than porn with college students. How is that even possible?
So how do you get the stage for this audience?
Facebook advertisment is certainly one way to approach it. These have proven to be some of the most successful ad campaigns in the history of social networking (which I suppose is not that long). Every user has a “Home” page that gives them news and updates about their various friends, updates on Facebook changes, as well as short little ads. The most successful of these ads are the ones that make announcements about new products or offer some kind of update for users. You will also find image and text ads on the right side of profile pages, specifically targeted for certain demographics. In fact, in the Facebook ad creation form, you can actually designate the age group you would like to reach, where they are from, and specific keywords that might be found in their profiles. This is truly amazing ad control.
Also, most online marketers have long realized the importance of viral participation in major social networking communities. This is an excellent way to get your brand in front of target markets without beating them over the head with advertisement language. Company Facebook profiles and groups can accumulate quite a following, especially if there is useful or interesting information being posted, videos being uploaded, or other incentives for users. Most Internet marketers have barely tapped the surface of creating a Facebook presence but have already realized results. Facebook can produce citations/references, brand awareness, community interaction, and yes, even links.
If your company is not involved on Facebook, I hope these numbers give you a kick in the pants to get started. Take it step by step. There is no need to be afraid. Start by signing up and creating a profile, NOW!
About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine marketing is largely focused on the social media optimization and multi-media facets of exposure. To learn more about search engine optimization, visit www.arteworks.biz.
Labels: facebook marketing, internet marketing, seo, social media
posted by Peter Hamilton - Arteworks SEO at
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