Google Trends Show Dramatic Increase in " Video SEO " Search Queries
Many SEO’s have been kicking and screaming against really using video as a legitimate source of content and link bait. The fact of the matter is that video is quickly becoming the most accessible and viewed type of content online, meaning Internet marketers should be hopping on this and fast. I suppose the largest barrier is that most SEO’s have very little if any experience in video production or formatting for the web. So for many, the task may seem daunting. Whatever the reason, now is a better time than ever to really make an investment in this steadily growing market.
Take for example this recent Google trends graph “search engine optimization” queries.
This may unsettle a few in the industry, showing a decline in the desire for SEO services over all, but I don’t believe this to be the case at all. I believe businesses and marketers are becoming more and more savvy with SEO and are now looking for more specific facets. Why do I think this? Let’s take a look at the trend of queries for “video seo” related keywords.
Hmmm. This looks pretty exciting for SEOs looking to expand their video production departments and affiliates. Of course the numbers are still not at the level that “search engine optimization” queries are, but according to the trend, it won’t take long. Matt Foster, CEO of ArteWorks SEO, predicts that we will see all of the major online players “jumping on this bandwagon over the next 18+ months.” Coming from someone who has watched the SEO trends for the last 10 years under a microscope, I would take this statement seriously. There is going to be a major shift.
If you are not involved in video or some of the other more specialized SEO strategies in the future, you will be left in the dust. Search ranking competition continues to increase as the status quo continues to rise, and at the same time, online video viewership is increasing at an alarming rate. Video is the new SEO copy, and as always, the better the content, the more links juice it will create, so everyone should be prepared to get their feet wet if they are not already pursuing this.
Major media companies, retailers, corporations, and even Presidential campaigns have realized the power of online video. It is the most likely type of content to go viral on a major scale, and it is becoming one of the most likely to receive link love. This is the way the trend is going, but don’t take my word for it. Do the research. I guarantee what you find will get you excited about online video.
About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine optimization is largely focused on social media optimization and multi-media facets of exposure specifically video SEO. To learn more about this search engine optimization company, visit www.arteworks.biz.
Take for example this recent Google trends graph “search engine optimization” queries.
This may unsettle a few in the industry, showing a decline in the desire for SEO services over all, but I don’t believe this to be the case at all. I believe businesses and marketers are becoming more and more savvy with SEO and are now looking for more specific facets. Why do I think this? Let’s take a look at the trend of queries for “video seo” related keywords.
Hmmm. This looks pretty exciting for SEOs looking to expand their video production departments and affiliates. Of course the numbers are still not at the level that “search engine optimization” queries are, but according to the trend, it won’t take long. Matt Foster, CEO of ArteWorks SEO, predicts that we will see all of the major online players “jumping on this bandwagon over the next 18+ months.” Coming from someone who has watched the SEO trends for the last 10 years under a microscope, I would take this statement seriously. There is going to be a major shift.
If you are not involved in video or some of the other more specialized SEO strategies in the future, you will be left in the dust. Search ranking competition continues to increase as the status quo continues to rise, and at the same time, online video viewership is increasing at an alarming rate. Video is the new SEO copy, and as always, the better the content, the more links juice it will create, so everyone should be prepared to get their feet wet if they are not already pursuing this.
More Information on Video SEO
Major media companies, retailers, corporations, and even Presidential campaigns have realized the power of online video. It is the most likely type of content to go viral on a major scale, and it is becoming one of the most likely to receive link love. This is the way the trend is going, but don’t take my word for it. Do the research. I guarantee what you find will get you excited about online video.
Contact this author about Video SEO.
About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine optimization is largely focused on social media optimization and multi-media facets of exposure specifically video SEO. To learn more about this search engine optimization company, visit www.arteworks.biz.
posted by Pam Ravenwood- ArteWorks SEO at
2:24 PM
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