Search Bar in Search Results: Why some and not others?
As you see, in the top listing for the main Wikipedia website, a search bar is included below the other site navigation results. As you conduct more searches, you will see that it seems a little odd that some major websites have the search box feature while others don’t. What do you suppose is the criteria for this? Are the sites that have a search bar in their name results hand picked by somebody behind the Google gates? Some notable searches that render a search bar in the top results are:
“imdb” “microsoft” “flickr” “youtube”
Then there are a few searches that surprisingly do not get a search bar in the top listing such as:
“film critic” “apple” “picasa” “google video”
Okay, fine, so some get the search bar and some don’t, but do you see any similarities between these two lists? I intentionally chose searches that would retrieve very similar results for companies that are very similar in size and nature. Is this just some addition to the sitemap that I do not know about? Perhaps some of you can shed some light on this for me?
Regardless, I think it is pretty slick. When you type in a search and proceed, the search engine provides a healthy list of results within that particular website that match your query. What might be even more interesting is to learn a little more about what that search algorithm looks like. What makes one reference to a keyphrase more relevant than another within the same website? I’m pretty sure it is not based on page rank, or maybe it is? And does this mean anything for those working on search engine optimizaiton for these major players?
Thoughts?
About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine optimization is largely focused on social media optimization and multi-media facets of exposure specifically video SEO. To learn more about this search engine optimization company, visit www.arteworks.biz.
Labels: search bar results, search engine optimization, seo questions
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