Monday, December 29, 2008

Long Tail Modifiers for SEO

So you’ve secured some first rate rankings for some of your target keyphrases and you are looking to expand that traffic. Well, there are about a hundred ways to do this, but one of the most simple solutions that many people neglect is modifying your keyphrases to include some long tail. What’s long tail? Well, long tail keyphrases are considered those that are three or more words that may not have a huge amount of traffic, but that traffic sure is relevant and valuable, which is why utilizing this method can really make a difference your search engine referrals.

First you will need to start with some keyphrase research to find out what phrases are going to be the most relevant while also producing a reasonable amount of traffic. Now, the key to this is that these keyphrases should also include the phrases for which your site already ranks. For example, if your website ranks will for “dallas real estate” (which would be quite fortunate for you), you might start looking at phrases like “dallas real estate for sale” or “dallas real estate investment.” Though these only show approximately 1360 searches per month combined, they are more relevant and less competitive. The odds of securing rankings for these phrases with your highly ranked pages are quite good.

So once you’ve picked out these phrases, what now? Well, you don’t have to stick them in everywhere, modifying your title tag and every reference to the already ranking phrase. In fact I would not recommend this. However, using this long tail phrase in an Hx tag or two as well as in regular text and maybe even an alternate image attribute can be very effective.

Of course, the work doesn’t stop with these on-page content/code modifications. Now you need to get some great anchortext links using these new long tail phrases. I will leave it up to you how you decide to accomplish this. The long and short of it is that many companies are missing out on some great traffic they could be snagging from work they have already completed. Long tail modifiers utilize the page rank and relevancy of a page you have already worked hard to achieve high search engine visibility, so why not utilize it as much as possible? So get started on that research. It is well worth the investment.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine optimization is largely focused on social media optimization and multi-media facets of exposure specifically video SEO. To learn more about this search engine optimization company, visit

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