The Value of a Well Written Page Title
Sometimes it is the little things that make the biggest impression. This could be said for page titles.
A page title is the code behind your individual website’s pages that helps search engines identify it.
Do individual’s see page titles or just programmers? The answer is both. If you type in a website’s address such as www.arteworks.com you will notice in the tab is an identifier, this particular website’s reads “Search Engine Optimization Company SEO Companies | ArteWorks SEO Austin”. This is helpful for people who open many tabs or bookmark.
On the backend of your website, within the code, your title tag will be enclosed with brackets and labeled title.
Because page titles are seen by both your audience and search engines, lets look at the benefits of both.
Audience
1. One of the best ways to attract repeat visits is to have someone bookmark your web page and because page titles are the default label for your browser bookmarks, it makes it easier for your reader to find you again. If your page title is not descriptive or missing, most people will not remember why they bookmarked your site in the first place.
2. Page titles are stored in browser history lists. Similar to bookmarks, browsers by default use page titles to label pages in the browser’s history. If your audience wanted to find your page again in their History, they would not find it easily if your page has a non-descriptive title.
3. Page titles show up in some search engines as descriptors of your website. If you want someone to click on your website among the millions of other choices they have then you must write a very informative and concise title. Many people start with the name of their business followed by a descriptor, others start with keywords followed by a call to action. People should know instantly what they will be clicking to the moment they choose your site, therefore don’t stuff your title with keywords and unnecessary information. Be honest with your reader while seducing them into your site.
Search Engines
1. Naturally, search engines rank pages with relevant titles higher than web pages without relevant titles. The basic idea is that you are helping the search engine understand your web page through the page title.
2. Unique titles to match each of your website’s pages helps search engines clarify who and what you are. To understand this, let’s look at how the search engine works. Spiders crawl the web and grab as much content (including links) from every web site they can find. This process is infinite and the spider just keeps sending content back to the search engine servers for processing. The algorithm then sorts through all the content that is sent by the spider and has to determine what is on each page, what the content is about, and how relevant that page is to each search that is conducted at the search engine. The task is then to make this process as simple as possible, by helping the algorithm see the differences between each page. When the spider reads your descriptions and titles and finds that they’re the same, it is too difficult for it differentiate amongst your pages, and is less likely to return that page in the search results. So you need to be able to show the spiders that each page is unique, not only with unique content, but by also adding unique page descriptions and titles.
3. RSS generators and content management systems use page titles to create headlines; again this is important for search engines to recognize.
4. Almost half of all the badly ranking sites found in many of the major search engines do not specifically identify the homepage in the page title. Most websites simply included the company name in the title, making it impossible for a user to know exactly what particular webpage a bookmark or search result relates to.
Writing a quality title page for each individual page on your website may seem like a lot of work but when you evaluate the pros and cons, you will discover it is certainly worth the time.
About the Author: Pamela Ravenwood is a copywriter for ArteWorks SEO. She is an award winning writer, journalist, SEO specialist and strategic planning consultant. To learn more about this search engine optimization company, visit www.arteworks.biz.
A page title is the code behind your individual website’s pages that helps search engines identify it.
Do individual’s see page titles or just programmers? The answer is both. If you type in a website’s address such as www.arteworks.com you will notice in the tab is an identifier, this particular website’s reads “Search Engine Optimization Company SEO Companies | ArteWorks SEO Austin”. This is helpful for people who open many tabs or bookmark.
On the backend of your website, within the code, your title tag will be enclosed with brackets and labeled title.
Because page titles are seen by both your audience and search engines, lets look at the benefits of both.
Audience
1. One of the best ways to attract repeat visits is to have someone bookmark your web page and because page titles are the default label for your browser bookmarks, it makes it easier for your reader to find you again. If your page title is not descriptive or missing, most people will not remember why they bookmarked your site in the first place.
2. Page titles are stored in browser history lists. Similar to bookmarks, browsers by default use page titles to label pages in the browser’s history. If your audience wanted to find your page again in their History, they would not find it easily if your page has a non-descriptive title.
3. Page titles show up in some search engines as descriptors of your website. If you want someone to click on your website among the millions of other choices they have then you must write a very informative and concise title. Many people start with the name of their business followed by a descriptor, others start with keywords followed by a call to action. People should know instantly what they will be clicking to the moment they choose your site, therefore don’t stuff your title with keywords and unnecessary information. Be honest with your reader while seducing them into your site.
Search Engines
1. Naturally, search engines rank pages with relevant titles higher than web pages without relevant titles. The basic idea is that you are helping the search engine understand your web page through the page title.
2. Unique titles to match each of your website’s pages helps search engines clarify who and what you are. To understand this, let’s look at how the search engine works. Spiders crawl the web and grab as much content (including links) from every web site they can find. This process is infinite and the spider just keeps sending content back to the search engine servers for processing. The algorithm then sorts through all the content that is sent by the spider and has to determine what is on each page, what the content is about, and how relevant that page is to each search that is conducted at the search engine. The task is then to make this process as simple as possible, by helping the algorithm see the differences between each page. When the spider reads your descriptions and titles and finds that they’re the same, it is too difficult for it differentiate amongst your pages, and is less likely to return that page in the search results. So you need to be able to show the spiders that each page is unique, not only with unique content, but by also adding unique page descriptions and titles.
3. RSS generators and content management systems use page titles to create headlines; again this is important for search engines to recognize.
4. Almost half of all the badly ranking sites found in many of the major search engines do not specifically identify the homepage in the page title. Most websites simply included the company name in the title, making it impossible for a user to know exactly what particular webpage a bookmark or search result relates to.
Writing a quality title page for each individual page on your website may seem like a lot of work but when you evaluate the pros and cons, you will discover it is certainly worth the time.
About the Author: Pamela Ravenwood is a copywriter for ArteWorks SEO. She is an award winning writer, journalist, SEO specialist and strategic planning consultant. To learn more about this search engine optimization company, visit www.arteworks.biz.
Labels: Higher Rankings, Meta Tags, Page Titles, seo
posted by Pam Ravenwood- ArteWorks SEO at
1:46 PM
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