This blog is a rant. I am not ashamed, even though I have never posted a ranting post before. A discussion entered Sphinn today based on an article about Google’s CEO Backing Obama, and it seems to have gotten some people really upset. Well, let me put in my two cents without taking up a full page of comment space.

The problem with our human interaction with media (including search media) boils down to something I studied back in film school. Have you ever heard of the “hypodermic needle theory” in regards to media? Well, it basically says that what we watch is what be believe. So if I see something that tells me that Dove soap is better than Ivory, I am likely to believe it, even if there is no logical persuasion (now all of you will go purchase Dove soap). As a young idealistic lad at the University of Texas, I thought, NO WAY. No way does that make any sense. People believe what they choose to believe, and these advertisements, politically charged TV shows, or morally biased films only add to the collective resources we have to make opinions. As you can imagine, I did not believe that way for long.

People are like sheep. By and large, we go where we are told. This can be a very scary thing to consider when people have the power to elect presidents, engage in mass riots, and wipe out other races. The hypodermic needle theory certainly has some weight.

Now, back to this article about a political bias in Google. The only thing that scares me more than the bias of one of the world’s most powerful media resources is not knowing what that bias is. Though it was probably not in his public best interest, it is good for us to know that Eric Schmidt, CEO of Google, has a democratic (or Obama) bias. A few comments in the discussion supported this idea, saying that Eric Schmidt is going to have a bias either way and he will most likely have some influence with that bias. The only difference with him doing it publicaly is that now we know about it and can adjust our interpretations of his company’s actions accordingly.

And this is great!

When the public hears things like this, the hypodermic needle theory becomes less effective. The more a reader or searcher knows about the company giving the information, the more they will put it under scrutiny and attempt to gather their own opinions. We should not be afraid of knowing the truth! I hope millions of people learn of Google's political affiliations and catch wind of other biases found in major corporations or other powerful entities so that we can begin to live as more analytical creatures than our less fortunate woolen friends.


About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine marketing is largely focused on social media optimization and multi-media facets of exposure. To learn more about search engine optimization, visit www.arteworks.biz.

Did everyone see that update on your Facebook “Home” the other day? 100 million active users on Facebook, and no, this is not an Austin Powers reference. This social networking platform has consumed a population that is one-third the size of the United States. The more amazing part of this new fact is the “active users” part. This number does not include those fly by night posers that just sign up for an account and never return to that beautiful blue bar again. Now, what if we took a little liberty and substituted the word “users” with the word “viewers.” Suddenly we all see the dollar signs.



Think about the demographic that Facebook has captured. Traditional advertising has been fighting for this culture group for years. Want middle to upper class, 18-24 year olds? They’re on Facebook, and it makes sense when in fact the Facebook creator and world’s youngest billionaire, Mark Zuckerberg, is only 24 years old. You might say that he speaks their language.

So what does this have to do with us, Internet marketers? This is obviously a major platform for exposure to one of the most impressionable and profitable demographics online. Time magazine even discovered that Facebook is more popular than porn with college students. How is that even possible?

So how do you get the stage for this audience?

Facebook advertisment is certainly one way to approach it. These have proven to be some of the most successful ad campaigns in the history of social networking (which I suppose is not that long). Every user has a “Home” page that gives them news and updates about their various friends, updates on Facebook changes, as well as short little ads. The most successful of these ads are the ones that make announcements about new products or offer some kind of update for users. You will also find image and text ads on the right side of profile pages, specifically targeted for certain demographics. In fact, in the Facebook ad creation form, you can actually designate the age group you would like to reach, where they are from, and specific keywords that might be found in their profiles. This is truly amazing ad control.

Also, most online marketers have long realized the importance of viral participation in major social networking communities. This is an excellent way to get your brand in front of target markets without beating them over the head with advertisement language. Company Facebook profiles and groups can accumulate quite a following, especially if there is useful or interesting information being posted, videos being uploaded, or other incentives for users. Most Internet marketers have barely tapped the surface of creating a Facebook presence but have already realized results. Facebook can produce citations/references, brand awareness, community interaction, and yes, even links.

If your company is not involved on Facebook, I hope these numbers give you a kick in the pants to get started. Take it step by step. There is no need to be afraid. Start by signing up and creating a profile, NOW!


About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in search engine marketing is largely focused on the social media optimization and multi-media facets of exposure. To learn more about search engine optimization, visit www.arteworks.biz.

I am sick and tired, tired and sick of potential clients asking me how many directories I will submit their site to. “But in this proposal, they said directory submissions are essential!” For most of us in the SEO world, this beast has been dead and buried for some time, but how do we get the word out that directory submissions are no longer the super highway to link building success? (as if they ever really were) I suggest that every SEO company include a blog post on this very subject. It would be great to be able to throw down 15 links to all the major agencies talking about the myth of directory submissions boosting your link juice.

So obviously this will serve as my post. When considering all of the wonderful things that actually create valuable link juice, it is easy to see that most directories have none of these things.

1. Content – It is the king, and directories often have very little of it. There might be a few 200 word blurbs, but as far as valuable or entertaining content creation on a regular basis, directories are extremely lacking.

2. Indexing (with verified sitemap) – Upon closer look, you might realize that many of the interior pages of directories are not even indexed in major search engines. In fact, you might be submitting to be included on a page that does not even exist to Google, Yahoo, or MSN. (might want to check on that)

3. Relevance – Are these directories really relevant to your industry? When your website is submitted to hundreds, if not thousands, of directories, how do you know the relevance of those directories? Any time you talk about doing a hundred or more things at one time I start to get a bit nervous.

4. Incoming Links – Who links to a directory? Seriously, most directories have very little link flow themselves, which is why their PageRank usually matches. So why does it make sense that a link from a directory with no PageRank is valuable link juice?

5. Outgoing Links – How many sites are these directories linking out to? Any PageRank that a directory might have attained is then immediately dispersed to the several hundred sites in their listings, giving a client’s website a very small piece of the pie.

Now with that said, there are a couple of directories that can be useful for referral traffic, such as Yahoo Directory and Business.com, and even beyond those, some niche directories have their place. However, these are not the type of directory submissions SEO companies are peddling. Clients can easily submit their websites to these directories themselves, and each should be individually considered. Even if an SEO company claims to manually submit to directories, you must again consider all of the factors listed above and seriously debate the value of submitting to any directories, especially if your goal is search engine optimization. I think you will find that 95% of the time the link juice just is not there.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in Internet marketing is largely focused on the social media optimization and multi-media facets of exposure. To learn more about this search engine optimization company, visit www.arteworks.biz.

In the old days, unless someone sent a letter to the editor or started an all out advertisement war, most big companies had little difficulty keeping a tight hold on their reputations. Unfortunately for some, the information age has turned the world of reputation management upside down. Anyone with a computer and a dial-up connection (or just an iPhone in their pocket), can post whatever slanderous thoughts they have or take out their frustrations on anyone in a very public way, and because search engines appreciate the authenticity of blogs and other user generated content, these comments, rants, and raves often find their way into extremely visible positions. Agreed, some companies probably deserve it, but the really sad thing is that many great businesses hurt by one person’s statements, suddenly lose an incredible amount of online credibility.

Social media websites have amplified the situation incredibly. These user-generated meccas are permeating search indexes and grabbing ranking results in virtually every possible market. Decide you don’t like the company you work for? Just give them a thumbs down in Stumbleupon and leave a nasty comment. It is so easy for a single voice to be heard that companies are walking on pens and needles, afraid of their social networking savvy employees or customers. Don’t get me wrong, I believe in a freedom of speech, but some of these negative claims have no foundation in truth, and in some circumstances, the company is just an innocent bystander.
Luckily, it is still possible to control online reputations using a very similar principle as in the old days.

Own the space.

By taking over the entire space for particular search terms, companies don’t have to worry about those one off bloggers or that one disgruntled customer (who was being unreasonable anyway). Consider a search for the phrase “hillary clinton.” I am quite certain that this senator as a large amount of slanderous material written about her online, but somehow a Google search does not reveal any of that material for at least the first two pages. Now does this mean there are not hundreds of blogs devoted to running her name through the mud? of course not. Because Hillary has a large amount of valuable and heavily linked online material associated with her name, she owns the search ranking space for her name.

Yes, this is an extreme example, but any company can take control of their name space by producing great content, building the strength of that content in the search engines, and using that content to build the strength of other websites in that space, are things that reputable SEO firms should have no problem accomplishing. Sometimes negative comments can stay in the rankings for years, and there is no reason why any organization or individual has to stand by helplessly as their reputation suffers. Online reputation management is a great way to protect your brand.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in Internet marketing is largely focused on the social media optimization and multi-media facets of exposure. To learn more about reputation management and this search engine optimization firm, visit www.arteworks.biz.

Yet another conflict arose at this year’s SMX Advanced here in Seattle, WA. Just a short jaunt from my home in Seattle, I was pleased to have a bit of controversy in my own backyard. Jay Young, of Link Fish Media stepped up to the “Blow Your Mind Link Building Techniques” session, intending to do just that. Among other “brass balls” techniques, Jay is a hearty advocate of Paid Links, suggesting that it is a perfectly legitimate marketing method and that SEO’s and small businesses should not be afraid of Google’s iron fist.

The Google Fist himself, Matt Cutts, later took the stage in a session called “You and a Session with Matt Cutts,” in which he proceeded to morally challenge the likes of Jay Young by questioning who wants to be in an industry like that. Unfortunately for Matt, it seems we are already very much in an industry like that, and I don’t know about you, but my arm was never twisted. To me it is almost like asking who would want to live in a world where money equaled power or sex sells products. The fact of the matter is that money does produce success, especially in marketing. Saying it is not fair for a company to purchase links for the sake of their online visibility is like saying it isn’t fair that one restaurant has a great location and atmosphere and therefore gets all of the traffic, while the taco shack on the corner has much better food (not a perfect analogy I know, but you get the point). In a perfect world the Internet, and all search engines associated with it, would remain unbiased and reflect only the best, most relevant content. But even then we have a problem. The “best” is always subjective, and the “most relevant” content is certainly an opinion. Historically, we have always been told what is best by the government or the church, but mainly by big business. Themz the cold hard facts of life, and it will be no different for the Internet, unfortunately.

So while it may seem unjust or shallow, you must ask yourself the question, “do I want to play the game?” Perhaps this whole world of business is just too cutthroat, too self seeking, and too unfair. If that is the case, any type of marketing or profit seeking venture is probably not the best place for you. May I remind everyone that all of the major engines make a great deal of their profits directly from link sales. Anyone paying for Adword links? How are search engines exempt? Besides, buying and selling links can also produce a healthy dose of commerce and help people find already trusted companies who have achieved great financial success. In a funny way, bought links can actually produce better content for the web. Just as paid advertisement has allowed for the creation of some of the world’s greatest news stations, films, and television shows, so can link selling provide a great incentive for producing excellent web content.

Officially, ArteWorks SEO does not participate in link buying or selling, but I am not going to judge another for participating in what seems to me to be a perfectly natural way of doing business. Though I love the idea of a pure search engine that only brings me the best content and a world where all people help others before themselves, I am faced with the reality that not everyone is going to promote my business for me or give me the shirt off their back. I have to agree with Jay that this is marketing, not morality. The day I see Yahoo pages ranking in the top results on Google, and visa versa, perhaps I will give this some more thought. For now, I will call it a difference in ethical opinion in which both sides have their flaws.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in Internet marketing is largely focused on the social media and multi-media facets of exposure. To learn more about this search engine optimization company, visit www.arteworks.biz.

One of today’s hottest topics for Internet marketing is “the future of search engine technology.” I received an earful of speculation from SMX West in Santa Clara, and you can find some mention of the subject in almost every SEO blog, forum, or website. Obviously the future of search engine technology will greatly impact the marketing and optimization infrastructure that has developed in recent years, so there is certainly cause for consideration, but the basic concepts of web marketing and search engine optimization will never change. Yes, there are always old tricks or new tricks that can manipulate the system for a short while, but a real SEO campaign should stand independent of shifts in algorithms or technology.

With that in mind, there are some exciting new ideas entering the conversation about the future search experience, and in order to understand why these concepts are developing, it is important to know how people search. The three basic types of searches are find, discover, and explore searches. "Find" searches are considered short sessions that have very specific questions, such as local listings, stocks, directions, etc, while a "discover" searches have the same clear need with a less specific answer in mind. These searches might look like shopping for a new car. Yes, the searcher knows they are looking for a car, but they spend any number of hours researching and searching for the right one. Finally, an "explore" search has no real answer or target in mind but seeks only to browse various subjects. The future of search will be entirely defined by these basic search types.

Search engines are still quite weak in terms of "find" searches. When searching for something very specific, there may be thousands of results and no real way to specify further. For this reason, the idea of personal search has surfaced, where the engine would learn through various means what types of results certain users are typically seeking. So when a construction contractor searches for “windows” he will come up with glass windows instead of the operating system.

Rankings determined by user interaction are another possibility for the future. In this case, the amount of times users choose particular sites from search rankings would be recorded and totaled to prove which sites are most valuable to the rankings. There has even been talk of artificial intelligence for search engine use. With artificial intelligence, search crawlers would actually read and interpret text, comprehend video content, and even analyze photographs. With this futuristic technology, the search index could be extremely accurate, providing the best, genuine content, and it might not be that far away.

Search engine technology is an extremely exciting field, providing information from millions of sources to people around the world. The information is out there, and the engines are in place, now it is only a question of improving those engines to make access to information as simple and seamless as possible.


About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in Internet marketing and search engine optimization is largely focused on the social media and multi-media facets of exposure. To learn more about search engine optimization, visit www.arteworks.biz.

The development of blended search is an exciting new chapter in the history of search engine technology. Not only have search engines developed wonderfully intelligent means for sorting out spammers from authentic content, they are beginning to include images, videos, book results, recordings, and more in a multi-media search result environment. According to Google Senior Staff Engineer, David Bailey, the process for creating a blended search is similar to the previous web results model. The only real difference being that each form of content is classified into a particular “silo” of information that the search engine investigates. Results are first collected from all “silos,” or content categories, and then the engine creates a ranking decision based on the collective results. Of course, this ranking system is more complicated since comparing a video to a website, or a picture to a song, is quite difficult, not to mention collecting all of this data. David Bailey acknowledges this complication in terms of cost and accuracy, but continues to have a hopeful perspective toward the future of blended search and its ability to truly meet the needs of searchers.

So what does this mean for those interested in increasing their search engine visibility and rankings? I agree with Bailey, recommending that those pursuing search engine optimization should begin tampering with various forms of content. Marketers and optimizers should start publishing high quality and well captioned images, creating video and video sitemaps, updating business listings for local searches, submitting feeds to product searches, and creating high quality multi-media blogs. One must only consider the developments of the web’s most popular social media networks to realize how important these things are becoming. For example, StumbleUpon and Digg, two of the most popular bookmarking communities, have both introduced new submission and search possibilities that specifically focus on video and images.

Because blended search is so new, most of the space is open for the taking. Any relevant videos or images of minimal quality are likely to find their way into search results, especially when hosted on major posting sites such as Youtube, MetaCafe, and Flickr. So for the cost, videos and images can be excellent exposure tools. The studies are still young in regards to tracking actual conversions from videos and images, but an increase in website traffic never hurts. Now is the time to take advantage and explore blended search. Like the development of traditional search rankings, those who get start early are more likely to solidify a highly ranked presence.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. His interest and experience in Internet marketing and search engine optimization is largely focused on the social media and multi-media facets of exposure. To learn more about search engine optimization, visit www.arteworks.biz.

This past week, ArteWorks attended the Search Marketing Expo (SMX) in Santa Clara California, and I must say the experience is well worth it to anyone interested in any type of search engine marketing. Representatives from all of the major search engines as well as the most knowledgeable people in our field were in attendance. The seminars were focused, the keynotes were inspirational, but most of all, the networking was tremendous. This was my first conference to attend as a representative for ArteWorks, and getting to know so many brilliant and fun people in the industry was certainly a highlight.

The conference started Monday evening with a networking bash (with drinks provided), which was a great way to break the ice with people I have only known in the blogosphere. The next morning the keynote started early, lead by Danny Sullivan of Search Engine Land, focusing mainly on blended, personalized, and social Search. After a break, the seminars began. The next three days would be a solid chunk of focused info sessions ranging from social media, to video, to reputation management, to Q & A with search engine engineers, and beyond. Each seminar would be lead by a panel of experts in a particular field and was open to email questions at the end. I concentrated on the social media and blended search oriented seminars as this is what I am most interested in, and I found the presentations to be quite useful. Though I am already familiar with most of the concepts and strategies addressed, I felt like I was going down the laundry list of factors that make up a successful Internet marketing campaign and reevaluating my approach. For someone new to the industry, these types of seminars would be absolutely invaluable.

Now on to the parties! Each night there was an organized “networking” function that encouraged chatting with new people in the industry while letting loose a little bit. I felt that the atmosphere was extremely open and friendly, and a fantastic avenue for getting to know some of the most knowledgeable people in Search as well as those just getting started. Not only did I make some of the most valuable business connections ever, I genuinely had a great time doing it. We are not alone, all you Search Marketers out there!

If you have ever considered attending one of these events, I hope you will take my recommendation and make it happen. SMX offers so many great advantages in this industry, and it would be a shame to miss out.


About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. He has a Bachelor's degree in radio, television and film and extensive experience in social media marketing. Mr. Hamilton also heads up the ArteWorks SEO educational video series on topics related to Internet marketing and search engine optimization.

Throughout the history and development of the Internet, social networking has inherently played a key role due to vast telecommunication possibilities. We started with chat rooms, forums, and eventually developed networks like Friendster and Myspace, resulting in an explosion virtual connectivity All of these networks were simply designed to connect people without the issue of distance. Well, at some point people started to realize that networking is also a valuable tool in another major aspect of life, business. Networking is a powerful business tool practiced by politicians, businessmen, and entrepreneurs since the establishment of human commerce. Today it has become so imperative that many businesses pay big money to attend industry specific networking events. Everyone knows the old saying, “its not what you know, its who you know,” and it could not be more true. With the creation of business and professional networking sites, now businesses can legitimately network throughout the web, gaining leads, partners, advice, and an abundance of other useful ventures.

LinkedIn, Fastpitch, Ryze, and Tribe are all social networking sites specifically designed for the professional world and might quite possibly become the most valuable business resources on the net. The set up is simple. By signing up, putting together a basic profile and connecting up with a few friends, you are already well on your way, and networking sites like these make it easy. The setup for each network is relatively the same, but each network has its own advantages and disadvantages, and some are more relevant for specific industries. LinkedIn has begun to rise to the top because of its simple methods of increasing and maintaining your social network. With an easy upload from your existing email or IM contacts, LinkedIn can show you which people you already know on the network, and once you have even a few friends, the network can expand quickly through the friends of your friends. Not only that, but you can easily search for users with names or even keywords.

Once you have established a profile, business networks can be used to post jobs, search for jobs, find services, make partnerships, negotiate sales, consider new ventures, and so much more. It is not at all uncommon for businesses to hold meetings or discuss propositions from the introductions made on a social networking site. Like Internet dating, social networking makes it possible for people to meet that might never have crossed paths in the real world, which greatly expands the limits of possibilities.

The best thing about social networking right now is that most of it is free! What some pay thousands in order to join networking events or groups, they can do for free with the help of online social networks. This will probably change in the future, so now is a great time to get involved and build a network.


About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. He has a Bachelor's degree in radio, television and film and extensive experience in social media marketing. Mr. Hamilton also heads up the ArteWorks SEO educational video series on topics related to Internet marketing and search engine optimization. If you would like to view the free educational SEO video series, please visit www.arteworks.biz.

Have a few minutes? Want to spend some time checking out fascinating websites that relate to your specific interests? Maybe you want to see what is out there on astronomy, the environment, or even the entertainment industry. StumbleUpon is an amazing one-click stop to meet your curiosity needs. With over 4 million users already, StumbleUpon makes it easy for people to surf the web in a care free, channel flipping sort of style, stumbling on the most interesting material the web has to offer.

How does it work? After downloading the toolbar and setting up your personal category preferences on StumbleUpon, you are ready to go. With a single click on the Stumble Button, you are launched to one of many extremely high-quality web pages recommended by thousands of similar users. This creates an extremely valuable content source by sending StumbleUpon users directly to sites that match their personal interests. Not only that, but these sites have also been approved by like-minded individuals.

Many people might say that this is just one more of many social media sites that doesn’t really do anything. On the contrary, it has become one of the most enjoyable searching tools I have. I spend at least a few minutes every day “stumbling,” just seeing what is out their in my world. Everyone should give it a try. Once you have learned to truly enjoy this unique Internet community, you will also quickly realize its value for Internet marketing and search engine optimization.

As the number of “Stumblers” increases and ratings become even more relevant, StumbleUpon will increasingly impact search engine results as well as wide spread viral marketing. If your company provides content that is considered valuable by the relevant web community, features on social media sites like StumbleUpon will certainly increase exposure by introducing your brand as well as baiting valuable links. Social Media is the wave of the marketing future, and familiarizing yourself with StumbleUpon is just one way to capitalize on the ever-changing information age.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. He has a Bachelor's degree in radio, television and film and extensive experience in social media optimization. Mr. Hamilton also heads up the ArteWorks SEO educational video series on topics related to Internet marketing and search engine optimization. If you would like to view the free educational SEO video series, please visit www.arteworks.biz.

I wanted to take the time to write on a subject that has every company pondering. And if it is not, it should be. Social media has taken the world by storm with its viral, growing network of people, groups, and companies. Your employees, or marketing representatives, have the ability to impact your company image and increase your web presence simply by becoming active members of social media sites like MySpace, LinkedIn, and Facebook. However, many employers are very hesitant to allow this kind of work to be done on company time. It seems more like fun than work, and more importantly, can it actually be productive enough to pay for?

The answer is yes! Of course, every business is at a different stage, and the amount of time employees should spend on social media sites will vary depending on the type of business. For example, social media involvement might be more important for a business that only operates online than for a local brick and mortar, services oriented business, but I would submit that every business planning for a broader future, online or not, should invest some time and money into social media. Social media sites have become hubs of professional networking, information sharing, and personalization of the web. MySpace allows users to basically create their own website, sharing pictures, videos, stories, blogs, and more to the rest of the world. Others then view this content or contact the member and are able to comment, vote, and pass on content as they desire. LinkedIn offers a professional profile for employees where they can network with other professionals, give recommendations, post resumes, and more. Because these sites are already well indexed within the search engines and often have their own, more than adequate search engines, the right kind of regular posting can really create awareness of your business. In addition to that, clients or associates can get to know some of your staff or learn more about the inner workings of your business, thus becoming more familiar and comfortable with your people and operations.

According to a study by Pollara Strategic Insights, 46% of a 444 business sampling, believe that social media is now more important than TV, radio, Newspapgers, and Magazines, and 85% agree that it is a very important element. However, in the same study, 66% of those business owners or managers did not think employees should be compensated to interact with social media networks. What these people do not realize is that time spent on social media can actually be productive company interaction between employees, to management, or even to clients as well. All of these messages, shared stories, and more, can actually serve as useful content and buzz surrounding a business. This can drive traffic, increase rankings, improve branding, or simply serve to familiarize your employees with each other. The bottom line is that all social media sites and search engines reward those who participate in the online community. Creating profiles, adding posts, commenting, and content rating on a regular basis are great ways for your employees to improve your social media presence.

I would highly recommend talking this over with some of your staff and creating a strategy for getting your business involved with social media. Perhaps each employee has a required amount of time they spend online, or maybe they are just required to post or comment on certain facets of your business. Whatever protocol you devise, continue to modify and investigate your efforts to come up with the right amount and quality of social interaction on the web, producing the best results for your business.

About the Author: Peter Hamilton is the Project Manager in charge of the Seattle office of ArteWorks SEO. He has a Bachelor's degree in radio, television and film and extensive experience in social media optimization. Mr. Hamilton also heads up the ArteWorks SEO educational video series on topics related to Internet marketing and search engine optimization. If you would like to view the free educational SEO video series, please visit www.arteworks.biz.