What is My Deep Link Ratio? (DLR)

A deep link is a link that points to a page on your site other than the homepage. When optimizing your site, you will be working with backlinks. Backlinks are links that point to your site from other web sites. As you progress and get deeper into your optimization, you may begin working with deep links.
Dividing deep links by your total number of backlinks will give you your Deep Link Ratio (DLR). This number is expressed as a percentage. You can have deep links on your actual site pointing to different pages on your site. You can also have external deep links that point to specific page topics. A high DLR percentage can be helpful in getting you good positioning on Google searches.
If you are interested in getting some deep links to compliment your efforts with your normal backlinks, make sure that you are not pushing links that are irrelevant or not directly related to the content. You need a natural progression of conversation or information leading up to and following the link.
For example, if you are selling furniture and would like to create a link that points to your page about dining room sets, then you will need to include the link in a relevant paragraph or article. If you put it in a list of other furniture, then Google may not see it as a link that is directly related to dining room sets. If you write about the different styles of dining room furniture and point it to your dining room page, then Google will see it as relevant. You cannot just throw a link into any random text and expect Google not to catch it. They analyze all of the information on the page before considering it relevant.
You do not want to add too many links too fast, either. A natural way for a website to grow is for links to be created over time. These links need to be included with quality content and should not appear to be a spam-o-rama of links that you threw out on the web. Google will ignore it if you do an onslaught of deep linking all at once.
Keep the keywords and links varied and allow nature to take its course. Do not get impatient and expect to see some great rankings right away. You are really building a case for your site to be ranked high when you are optimizing a site. Make sure that you hire a reputable organic Search Engine Optimization company that will not abuse links and you should see results slowly over time.