Stacy Pessoney – Search Engine Marketing Tips

Thursday, September 25, 2008

How to Get Efficiently Indexed

When you start out with a search engine optimization company, you will need to adjust your web pages so that they can be properly indexed by the search engines. This includes a few key steps.
First, your SEO company will do some research and give you a list of competitive keywords. You will need to use these keywords in moderation throughout the text of your site, in the headers, in the page titles, and in the metatags.
Using your keywords in moderation ensures that you do not overdo it. Search engines may rank you lower because of keyword abuse and you could incur penalties if you are not careful. You want your keywords to make logical sense in relation to the context around them. You may even decide to narrow down your keywords by page.
For example, if you sell all types of lawn care equipment and you want to optimize your page about weed eaters for the keywords weedeater,weed wacker and lawn equipment. You could use text on that specific page of your site to draw people looking for these items directly to that page, instead of making them search for what they want from your homepage.
You also want your page headers to be labeled with page corresponding keywords. Use your most important keyword for a page as the h1 header. You can add additional keywords under the h2, h3 headers, and so on. All of these keywords should be related to each other and support the information provided on the page.
Page titles are also important for efficient indexing. Create a title that ideally includes your most important keyword or keywords. Do not overdo it; once again, use your keywords in moderation. The title should very accurately summarize the content of the page.
Metatags are a means for your website to allow search engines to easily identify your keywords. Do not ever use keywords that are unrelated to the information on your site or you could be quickly penalized by the search engines. Be specific, descriptive and brief in your metatag creation.
Combining these page design basics can help your search engine marketing company get your site quickly indexed and on your way to favorable placement on the SERPs.

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Tuesday, September 23, 2008

Are Search Engines Going Social?

Search Engine Optimization companies have been focusing a lot of effort towards social media marketing. There are already lots of social sites out there where people can search for popularity-controlled results. These sites allow the masses to rank and comment on their favorite sites and articles. SEO companies use these sites to increase their clients’ sites’ visibility on the search engine results page.


One example of the social media explosion Me.dium Search released by Yahoo. Me.dium basically gives you a search basing results on the real-time activity of the searching masses. Basically, you get results based on what everyone else is looking at and ranking. SEO companies are constantly changing their strategies and practices to keep up with the ever-changing world of search engine marketing, so they are ready to step it up as the search engines have already started to lean more in the social direction.


SEO companies already heavily weigh your online social reputation when coming up with a marketing strategy. Social media efforts can help create a network of inbound links to your site, thus improving socially charged rankings on the big search engines. As social media sites become more and more powerful influencers in the major search engines, your efforts in SEO can really begin to escalate to a new level.


Powerful social media domains such as Facebook, MySpace, Linkedin and YouTube have proven to be great forums for launching ideas, getting votes and showing up in the rankings. These along with other social sites give us a platform for reputation management services and social marketing efforts.


Social innovations still to come will ensure that SEO continues to evolve. Search engine results will be targeted to a more defined group of visitors and therefore create more personalized results for the public. Social media is a part of your advertising and marketing approach that you and your search engine marketing company soon won’t be able to ignore.

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Friday, September 19, 2008

How Do I Promote My Web Site?

Web site promotion is a part of an effective search engine optimization strategy. Many clients assume that promoting a web site consists of banner ads and paid placement ads in the search engines. There is actually a lot more to it.
When initializing web site promotion, many things are considered. The bottom line is not necessarily getting a flood of site visitors, but getting quality site visitors. The search engines do not just look at how many people visit your page. If they did, search engine optimization would consist of paying people to sit around visiting your site and clicking on your links thousands of times a day.
-So, what is a quality visitor? A quality visitor is someone who is actively seeking out your products or services. This doesn’t include people who accidentally stumble upon your site when searching for your keywords. Search engines look at the quality of the visitor when determining if their visit will improve your rankings.
-How do you target quality visitors? By researching which key phrases are going to be most effective. If your key phrases are completely relevant to your site content and the quality of information and services provided is very high, then your quality site traffic should increase, resulting in more consistent sales. Search engines will rate the quality of your site, how user friendly it is and how closely your content matches the selected key phrase that was used to find you.
-How do you increase visibility to these types of visitors? By determining your target audience, you can research what typical key phrases they are using to look for your services. Your site should be user-friendly and customers should have no problem navigating around your site. Different key phrases should take them to different pages of your site. This will help ease their transition from the search engine results to the product that they are looking for. You should consider directing people to other pages on your site other than your home page, for this reason.
-How is all of this relevant to my key phrases? By manipulating your site to closely match the relevancy of the key phrases, you can increase visibility and narrow down your target audience. Each page should ideally match the key phrase that you are optimizing for. This will help raise the quality of your site in the eyes of the search engines and your consumers.
Web site promotion is a tedious, necessary step that should be taken by your search engine marketing company. Done correctly and diligently, you could increase the quality of your traffic, visibility of your site, and in turn, your sales.

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Monday, September 15, 2008

Search Engine Internet Marketing

Internet marketing

Search engine Internet marketing is the promotion of websites through increased visibility on search engines for specific keyword searches. Keyphrases closely related to your business can produce valuable traffic to your website if you appear in search engine results for those terms. Internet marketing can be the means to help you achieve this goal.
Many companies choose a combination of strategies to increase visibility of their website on search engines. Paying for ad placement on search engine sites is often one part of the strategy. Known as Pay Per Click Advertising, this will provide a link to your website in a sponsored section of the search engine’s website. In this case, you will pay for every visitor that comes to your website through this ad until your designated budget is exhausted for the month.
Another increasingly popular strategy, and often more effective, is to seek high rankings in the natural listings of the search engines. People trust sites like Google to tell them the truth. If a web site is coming up high on the first page when user searches a specific keyword, then they believe that site to rank well for a reason. Perhaps they would suspect that they have a lot of satisfied customers or that they do business in a timely manner. Perhaps their site is easy to use and packed with information relevant to that search.
Using search engine optimization (SEO) services for your website can help you not only to tweak your pages to be more easily accessible for indexing, but it can also help you make the information on your site more accessible.
SEO should also utilize social media to increase visibility, and is a great way to get the ball rolling. Search engines not only look at your site and your content, but they also weigh the amount of online participation. If people are talking about your site, bookmarking pages, reading and commenting on your blog, and sending video or links to their friends, search engines will likely see your sight as a high quality information source.
The ranking system is very complex for search engine giants such as Google, requiring search engine optimization companies to constantly research changes and keep on top. The right SEO can meticulously build links and work on site changes so that you are more highly regarded by the search engines. Internet marketing consists of a lot more than buying a paid placement ad or putting a banner on someone’s site, so don’t hesitate to pay the professionals when it comes to promoting your business online.

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Online Reputation Management

Your online identity can be very important. So what do you do if your reputation in the search engines gets tainted? Many people have run into this problem. Whether it is the result of slander or a lawsuit, someone’s opinion or a professional mistake, a bad reputation following you around online can be a battle that you end up fighting for years.
If you have found yourself in this situation, then you should probably hire an SEO firm that specializes in Reputation Management. An SEO company is in a unique position to analyze your problem. They can offer sensible solutions to build your reputation back to where you think it should be. They have all of the resources to help fight the problem. They will analyze and track the progress of the project along the way. Then you may choose to keep the project going on a maintenance level.
Some reputations can be easier to fix than others. If you simply have some bad customer reviews or something of the sort, then it may not take too long to repair the damage. However, if there is a lawsuit or other problem that is dictated on a government or education web site, then it can take a more significant amount of analysis and work to help you. This is because government and education web sites generally have such a good reputation with the search engines. Any site that ranks highly can be more costly and time consuming to combat.
Reputation Management can be used for companies or other entities, not just individuals. Companies that start out with a bad reputation can take a lot longer to repair. If you started out in good standing, then the time and money that it takes to bring your reputation back up to a reputable level can be a lot less.
If there is bad press about you or your company online, then it can take a while to push it down far enough in the SERP’s that it is no longer noticed. Reputation Management is something that you may have to continue even after your bad press rankings are down. This is because the damaging information about you could work its way back to the top over time. This is especially true if the information hurting you is widespread or included on a highly ranked site.
Be sure that the company you hire handles your situation with tact and diligence. Be patient, as these things can take time. Get on board with a solid plan and don’t be afraid to ask questions along the way. The investment you make in your future could really pay off.

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Google Penalties

Google can impose penalties on sites that try to abuse the system. This is why it is crucial to hire a professional, reputable, organically driven Search Engine Optimization (SEO) company to optimize your site. Optimizing a site can take time. Rushing things could be detrimental to your success.
For example, SEO is built around building quality links that bring attention to your site. If you try to be tricky and just get a bunch of shotty links out there, you might just catch the eye of the Google-nators. Building a bunch of links really fast will send up a red flag and you could incur some penalties.
If you continue to abuse Google, you could be banned. This could mean a swift death for most companies. We depend so heavily on search engines to drive business to our sites that we really have to be careful.
Hiring the right people to optimize is key to avoiding penalty. Penalties are passed out freely by Google to those who violate their terms. Creating a bunch of links really fast to move up in the rankings could cause Google to push you down a few pages. Another thing that they penalize for is trying to hide text links on your page.
For example, I want people searching for “fuzzy kitties” to be directed to my site. I believe that I sell the best fuzzy kitties in the world. I can’t come up with a good way for fuzzy kitties to fit in the text of my home page, so I decide to make the text the same color as my homepage background. This way, I can type “fuzzy kitties” all over my site without anyone ever knowing the difference. Little tricks like this one can quickly bring on a penalty.
The same goes for using your keywords over and over again in the text copy of your pages. For example, “Fuzzy kitties are great. I love fuzzy kitties. Fuzzy kitties beget fuzzy kitties.” This type of action is not tolerated either. You do want to use your keywords early on in the text of your homepage, but it has to be naturally occurring. You can’t force it in and expect to be indexed for it. Google looks at all of your content. If it is totally relevant to have your keywords, even repeatedly, then you could be rewarded for it.
The bottom line is to follow the terms of service provided by Google. Hire a GOOD SEO company that utilizes organic social media to boost your ratings.

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What Is Social Media and Does My Site Need It?

Social media refers to an electronic means for people to share your information. People visiting your site or blog can make comments, e-mail links to their friends, or post information on their personal blogs linking to your site. All of these things help to build your social media reputation.
Social media is also referred to as social networking. As more and more people comment about you or pass your site around, you build a reputation online. Search engines weigh the opinions of others heavily when giving you your ranking. This is the main reason that social networking has become such an iatrical part of Search Engine Optimization.
Social media is not just comments on your blog. Social media can consist of video, pictures, reviews, articles or any other form of electronic communication. Blogs and other user driven forums, such as discussion boards, FAQ’s and comment sections of your own web site can help build your social media reputation.
Google does not care what you say about yourself. Actual users must be able to find your content and then it needs to be interesting or informative enough for them to want to pass it on or link back to it in some way. Social bookmarking is an effective tool when optimizing your site. Including links to social bookmarking sites on your blog or discussion forum can help you to encourage your users to spread the word, so to speak. Once bookmarked, you will suddenly become more visible to people looking for information on the subject that you are discussing. This should hopefully drive more web traffic to your site.
When your social efforts start to pay off, then you have a stronghold over search engines. Blogs and other user driven media are heavily weighted by the search engines and this side of search engine optimization should not be ignored. Developing a social reputation can take some time. You can help it along by utilizing a blog or other social media outlet.
The more varied your social media network the better. Make sure that all of your forums are relevant, especially if they are linking back to your site. The higher the quality, the higher the rankings can get. This is something that you should really spend the time and money to make sure that your site is getting all of the exposure that it needs to compete in today’s SEO market.

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What is My Deep Link Ratio? (DLR)

A deep link is a link that points to a page on your site other than the homepage. When optimizing your site, you will be working with backlinks. Backlinks are links that point to your site from other web sites. As you progress and get deeper into your optimization, you may begin working with deep links.
Dividing deep links by your total number of backlinks will give you your Deep Link Ratio (DLR). This number is expressed as a percentage. You can have deep links on your actual site pointing to different pages on your site. You can also have external deep links that point to specific page topics. A high DLR percentage can be helpful in getting you good positioning on Google searches.
If you are interested in getting some deep links to compliment your efforts with your normal backlinks, make sure that you are not pushing links that are irrelevant or not directly related to the content. You need a natural progression of conversation or information leading up to and following the link.
For example, if you are selling furniture and would like to create a link that points to your page about dining room sets, then you will need to include the link in a relevant paragraph or article. If you put it in a list of other furniture, then Google may not see it as a link that is directly related to dining room sets. If you write about the different styles of dining room furniture and point it to your dining room page, then Google will see it as relevant. You cannot just throw a link into any random text and expect Google not to catch it. They analyze all of the information on the page before considering it relevant.
You do not want to add too many links too fast, either. A natural way for a website to grow is for links to be created over time. These links need to be included with quality content and should not appear to be a spam-o-rama of links that you threw out on the web. Google will ignore it if you do an onslaught of deep linking all at once.
Keep the keywords and links varied and allow nature to take its course. Do not get impatient and expect to see some great rankings right away. You are really building a case for your site to be ranked high when you are optimizing a site. Make sure that you hire a reputable organic Search Engine Optimization company that will not abuse links and you should see results slowly over time.

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Building Backlinks for SEO

When optimizing your site for Search Engine Optimization, you had better have Google in mind. Google is by far the most trusted and used Search Engine out there. We could go on for months about the algorithms that Google uses to rank your page, but usually it is best to start with the basics. Here we will talk about the importance of backlinks on your site.
Google is very good at detecting links that are irrelevant to your site content or that lead the clicker to a spam site. It is crucial that you go organic with your site building and your SEO efforts. You do not want to get into a manual audit by Google, or worse. Your links need to be natural and make sense. This is the bottom line when it comes to effective link building on your site.
Backlinks are considered to be one of the most important things to work on when optimizing a site. Backlinks are also known as inbound links. Inbound links or backlinks are simply links that lead people to your site. Google will see backlinks to your site and rate them. Google is able to determine if the links are relevant to your site. The number of links leading to your site can also be important, if you do not over do it.
Google wants to know if the links are relevant. Therefore, they will not only look at the link, but also analyze the content around the link. If the content is presented in a logical order, has no misspellings or grammatical errors, and is part of a discussion about something pertaining to your site, then Google will most likely see this as a quality link. Google also considers the quality of the site that has a link to your site on it. Get enough of these quality backlinks directing people to you, and you could be on your way to a highly ranking site.
You must be careful and never try to trick Google. Google will disregard non-quality links. This prevents people from simply creating web pages with inbound links to the site they want to optimize, or simply throwing a whole lot of links to their site all over the web. Google is very good at catching little tricky moves like this and they will not tolerate it. Try to trick Google and you will eventually get burned. Google will not hesitate to ban you from their searches and then you are a lot worse off than you originally were.
Google ranks higher for backlinks that are all naturally occurring on quality sites that are related to yours. Getting these links takes time. You have to be patient because Google is. If a lot of backlinks show up at once, they will simply be disregarded by Google. You have to have them slowly appear over time and they have to all be quality links.
The keywords used to link back to your site need to be varied so that it is not obvious that you are planting all of these links. The goal is to not "plant" all of the links yourself, but to provide readers with interesting content that will make them want to bookmark or forward the articles with the links to other people. This is where you get into the importance of social bookmarking, so we will stop here. Just remember that backlinking is the backbone of SEO and you need to keep it organic when getting your backlinks.

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