Importance of Diligent Tagging
Tags and bookmarking clouds need to be well thought when you are promoting your site. Search engines are using social media as a source of ranking information in their algorithms. Using tags that directly relate to the information you are providing will help search engines see specifically what you are talking about, therefore exposing more users to your links and relevant information. You should also include generic, more general terms that relate to your area of expertise, if and only if they pertain to the article, video, podcast, etc. that you are posting.
Tagging in order of importance can help your tag cloud be indexed more easily. For example, if I was writing about cavities for a local dentist, my tag list would look something like this: cavities, cavity treatment, porcelain fillings, dentist Huntsville AL, Dr. Davis Huntsville AL
Notice how the tag line starts out with the information most specific to the article. Then, it goes on to include people that may be searching for a local dentist or for information about “Dr. Davis” in Huntsville, AL. Dr. Davis is totally fictional, by the way.
Do not use tags that use your keywords unless those keywords were mentioned in the article. Some people are tempted to get their favorite keywords out there as much as possible. But, it could seriously backfire unless the information you provide pertains to the keyword. Using a keyword specifically to bait people to your site link without providing information about that keyword, will only drive people away. It will even cause current customers or readers to lose their trust in you. In turn, it can affect your rankings.
The moral of the story is that you need to avoid black hat SEO companies that use keyword and tag stuffing as a way to show you quick results. The boost will be temporary at best and can cause you to fall lower than before you even hired them by turning your readers and customers away. Make your efforts genuine and organic. Organic SEO companies provide actual unique information that relates to your industry to help you get your name out there. This also helps people and search engines see you as a trusted source of information.
Your SEO company should put a lot of effort into your keyword research. This will give you the best chance of finding out how users are trying to find you. Some terms may prove to be too competitive for your time frame or budget. You can discover which keywords are being searched for without producing results and dominate these searches. These keywords will translate into ideas and tags that will help people and search engines find you more often.
Social media efforts need to be sincere and may take a little longer to catch on than some other “tricks of the trade”. But, the results can be really long lasting and can put your investment in SEO to work for you. Remember that rank criteria are always changing. In general, the criteria trends toward real results. Rankings are becoming more and more like a true picture of what people find interesting and trustworthy, as opposed to yesteryear when they only produced results for pages that mentioned your keyphrase over and over again.
Search engines are very intuitive and can figure out if your information is current, useful, respected and popular. Doing the proper research for topics and keywords is ultra important. This information can be used to properly tag your articles and so forth, thus producing the long-lasting, dependable results that search engines and users are drooling for.
About the Author: Stacy Pessoney is a Project Manager for ArteWorks SEO, one of the top search engine marketing companies in the world. A graduate of the University of Alabama, she implements and manages comprehensive SEO strategies and serve as an organizational liaison among company executives, clients and colleagues.