Search
Engine Optimization ( SEO ) Site Audits and Audit Report
Search engine optimization
can be a daunting undertaking for many people. There are so
many variables out there - as well as search engine myths
- and what about guarantees?
We understand that you have
probably done a bit of your own research and spoken with other
firms. Unfortunately, this may have left you even more confused
than you were before you attempted to educate yourself. Different
firms telling you different things, cheap, off the shelf,
SEO "products" promising you top rankings for only
a few hundred dollars, myths and half-truths.
With all these questions spinning
around in your head, you may prefer to begin with a full site
review or site audit. An audit of your web site, business,
competition, keyphrases, code, backlinkage, and many other
factors provides you with valuable knowledge. It is a great
way to educate yourself on topics such as your specific search
engine needs (both strengths and weaknesses), strategies for
placement, and, of course, budgetary planning. For very large
projects, it is a necessary first step prior to developing
a comprehensive Internet marketing strategy.
Site reviews and site audits
by our search engine optimization professionals begin at $10,000.00
and are usually delivered within 4 - 6 weeks.
Detail of Search Engine Optimization
Site Audit Report
A comprehensive ArteWorks
SEO site audit will consist of the following:
• Interviews - of
key client personnel by various members of our staff for
the purpose of understanding your:
business, target markets, revenue model, company and site
history, technical assets, customer behavior, goals, competitors
and more.
Interviews are typically conducted with the IT team, marketing
department, executive personnel, and other individuals as
deemed appropriate (examples may include personnel responsible
for web content, budget planning, in house SEO or paid search
teams, product development teams, and the like)
• Keyphrase Research and Report –
in-depth keyphrase research starting with client discussions
and input, expanding these choices through intensive research
and then determining what phrases are and are not being
searched and how often and finally developing keyword phrase
strategies for use in both search engine optimization and
pay per click marketing campaigns.
• Competitive Intelligence - thorough
examination of client's major competitors, what they are
doing, and how to beat them. In depth analysis of search
term competitors, discovery as to which keyphrases competitors
are using to drive traffic, compare and contrast client's
site to competition and identify marketing opportunities.
• On Page Review - review as to major
on page issues, navigation architecture, served code, url
structure, sitemap analysis, and much more.
• Specific Page Analysis - detailed
analysis of up to 5 key pages of the site, step by step
instructions and recommendations as to on page modifications,
copywriting modifications, etcetera
• Back End Architecture - our engineers
will review any content management system (CMS), back end
coding and database structure, coding language issues.
• Analytics - review and reporting
on any existing analytics, review of Google Analytics and
webmaster tools, verification of Google compliant XML sitemap,
conversion rates and goals, traffic patterns and sources,
inbound linkage, intra-site linkage, and more.
• Usability Review - all of the search
engine traffic in the world is useless unless it results
in conversions, therefore we will develop three unique personas
of likely visitors to your site, and review the site from
their perspective. Would include marketing language, ease
of navigation, clear calls to action, defining conversions,
checkout procedure, general usability issues.
• PPC Campaign Audit - we will review
any existing PPC campaigns, associated analytics, conversion
rates, ad groups, individual ads, and in depth analysis
of up to 5 individual ad sets, including copywriting review
and calls to action, budgetary recommendations, necessary
research, bidding terms, and more. If no existing PPC campaigns
exist, we will do the initial research as to budget, traffic
numbers, keyphrases, and the like.
• Social Media - review of any existing
social media campaigns, recommendations as to ongoing social
media opportunities, including but not limited to blogging,
video, viral marketing and more.
• Link Bait - examination of existing
or potential sources of inbound link bait, recommendations
for marketing link bait and increasing inbound link popularity.
• Fresh Content - examination of
presence or lack of fresh content on the site, recommendations
for inclusion of future fresh content.
• Written Recommendations - on all
of the above.
• Written Recommendations - as to
ongoing Internet marketing strategies, itemized and including
recommended budgets for each, including but not limited
to organic SEO (off page and on page), usability, analytics,
PPC, social media and viral marketing, and more.
• Telephone Consultations - as needed
during pendency of audit.
• Followup Telephone Consultations
- (up to three hours) with ArteWorks staff as requested
or needed by the client.
• Answers - to any specific issues
or questions client has posed at the genesis of the audit.
• Additional Recommendations - as
may be deemed pertinent or necessary to the client's business.
Equip Yourself with
the Knowledge You Need for the Future
To begin the process of an
in depth search engine optimization site audit, please contact
us toll free at 877-812-2217, or fill out our form for a free
search engine consultation.
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