The
typical ecommerce system presents a number of challenges
to search engines. The most ubiquitous challenge is
the problem of individual product page invisibility.
This can occur as the result of coding issues such as:
- use of session id's
- dynamically served
pages
- dynamic url's
- javascript or other
unreadable navigation schemes
If the individual product
pages are invisible to search engines, valuable search
engine content is lost and your web site may appear
as nothing more than a one page (the home page) Internet
presence.
Once the initial hurdle
of invisibility is overcome, there are more problems.
Most ecommerce systems rely on a back end content management
system which provides little, if any, on page optimization.
The CMS may offer the ability to modify some metadata
in a rudimentary fashion, but typically the metadata
is populated throughout the site, which violates a basic
tenet of on page SEO - that each page should be individually
optimized according to the content of that page.
Even if an ecommerce
system does offer individualized product page optimization,
it is usually primitive at best, allowing for customization
of nothing more that title tags and metadata. However,
a fully optimized page should incorporate H1 optimization,
image ALT attributes, and keyphrase rich product descriptions.
We can help. Regardless
of your situation or current deployment, solutions exist.
We are experienced in ecommerce search engine optimization
and can assist you in developing a strategy best suited
for your situation.
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